Getting Through the Gatekeeper: Tips for Garnering Attention for Your News Story
Every day news producers, general assignment managers and reporters drown in hundreds of emails as they actively seek the hottest stories to cover. To manage all these incoming stories, media outlets use a process known as editorial gatekeeping, where one person (known as a gatekeeper) is in charge of deeming a story worthy of news […]
The Shotgun Wedding of PR and SEO: Can This Marriage Be Saved?
Scott L. Baradell, President of Idea Grove, gave a very timely presentation at the PRSA Counselors Academy on the forced marriage of public relations and search engine optimization – a marriage many PR professionals are struggling with. Like most marriages, no matter how different you may be, you share some similarities. PR and SEO share […]
The responsibility of leadership takes a lifetime of learning
Legal Marketing Association seminar: Preparing for partner You have reached the top rungs of your profession – you are a partner in your law firm. Now the real work begins. In addition to practicing law, you are also in charge of keeping the lawyers who work for you satisfied and productive themselves. It doesn’t happen […]
Before the RFP: Learn what the General Counsel seeks in outside firms
Legal Marketing Association seminar: They buy what you sell If you offer consulting services, you value corporate clients who might provide a stable and long-term source of work. Naturally, the panel that featured general counsel at the Legal Marketing Association annual conference was well attended. It was also informative, as the panelists gave this message: […]
The Technology Horizon – Manage it without fear
Legal Marketing Association seminar: How to take control Technology has infiltrated every nook of our professional and private lives, often helping us to sound smarter and operate more efficiently. The frustration is that technology never stops changing, offering new options nearly every day. It’s easy to feel as if we are always scrambling to catch […]
A tale of two marketing decisions: One spectacular, the other a fail
I’m what you could refer to as “real-sized.” I’m a normal woman and, despite the media’s fascination with females who maintain their size zero figure, I’m okay with normal. I mention this because, with the continuing adoption of web-based marketing and e-commerce, it has become easier for me to shop for outside-the-mainstream clothing brands that […]
Calling All Leaders: What Does it Take to Be Heard?
No matter what organization or industry you are in, if you are a senior leader, organizations simply expect more from you. At the Public Relations Society of America’s Counselors Academy, Jim Endicott, President of Distinction Communication, Inc., explained that while many senior leaders are incredibly smart, it doesn’t mean they know how to lead. In […]
11 Client Mistakes that Agencies Make
At the PRSA Academy Counselors conference, Ann Gynn, CEO of Gay Games 9 and content marketing coach, gave a presentation titled “11 Client Mistakes that Agencies Make”. Having been on both sides of the table – as a client and as a PR agency professional – she highlighted common mistakes made by PR agencies, as […]
What Kind of Marketing Help Do You Need?
By: Sharon Berman
Published: The Recorder
If you or your firm has ever looked for external marketing support, you may have been puzzled by the available choices. Firms are bombarded with consultants and agencies promoting their ability to generate leads and business. Figuring out what you need and where to start are generally what create the dilemma.
The Internet’s Effect on Law: Disaster or Opportunity?
The Internet has changed the game for several industries – newspapers, book publishers, marketing agencies of all types to name a few. I was reminded of this when I had lunch with a criminal defense attorney who said the Internet is the worst thing to happen to his business. He argued that it has allowed […]