What Law Firms Can Do Right Now to Improve Their Content Marketing
Content marketing is a great strategy for law firms, but it can easily turn into an ineffective time suck if not done well. Firms shouldn’t jump into content marketing just because it’s the latest trend—content has to be timely, relevant and useful to your audience in order to be effective, and that takes time and […]
Focused Marketing is the Most Efficient and Effective Marketing
In a recent Law360 article, “5 Things Law Firms Do That Waste Time,” Mark Jungers, co-founder of , a global legal recruiting firm focusing on top-tier partner placement, discussed how firms waste resources by “…trying to turn everybody into a business developer. Time could be saved, and better results achieved, if only ‘the best’ associates […]
Are Your Business Relationships on a Road to Nowhere?
“Relationship building” has long been a given of business development. Business leaders and career experts regularly extol the virtues of networking, telling us that an attorney with an iPhone full of contacts and a calendar packed with business events is a success. But what makes relationships inherently valuable? Not much, it turns out. According to […]
Customer satisfaction revealed in a cup of coffee
One of my favorite coffee shops recently demonstrated that a business’ approach to a problem – not the problem itself – is what creates long-lasting impressions. My husband and I usually go to Peet’s Coffee every morning. We drove up to the one on Montana Avenue in Santa Monica the other day and there was […]
How B2B Companies Can Harness the Power of the Internet
Particularly for small companies, digital marketing tactics can be overwhelming. There’s an endless array of B2B marketing options available, some more effective than others, and you could spend days trying to sort them all out. While many marketing trends have come and gone, others should still be a vital part of your marketing mix. Below, […]
Marketing Buzzwords Explained
I think it’s really funny when people use marketing jargon or industry jargon in general for that matter. I just want to scream, “No one understands you!” With marketing jargon, marketing professionals likely don’t understand it, let alone people with no marketing experience. I think people try to use buzzwords to make it look like they know […]
Make a Living at What You Love…But, Learn How to Market
I knew what to expect as soon as the professor told me none of his students take business classes. These were jewelry students, but it applies to a large percentage of every profession: Many practitioners, whether they are artists or lawyers, whether they work with their hands or provide services, resist the idea that they […]
Survey Discusses How Corporate Counsel Feel About Blogs
Law firm blogs, long considered a necessary part of the marketing mix, may be losing some of their impact. According to Law Sites, the results of the 2015 State of Digital & Content Marketing Survey show that corporate counsel are finding law firm blogs less useful and credible than they did just a few years […]
The Icing on the Cake: The Power of Using Freebies to Secure Your Next Client
With hundreds of wedding venues, vendors and coordinators in the industry, choosing the right one can be very overwhelming for a bride. When selecting the all-important venue for my big day, I ultimately chose the one that gave me the most perks. I went about my decision the same way I thought our prospective clients […]
Tips for Improving Your Attorney Bio for Search Engines
Attorney bios are the most visited pages of a website, accounting for about 80% of all legal site traffic. In addition, two-thirds of all website traffic generate from an organic search. With that said, there are many “back-end” components to this page that attorneys overlook, and doing so may deter the viewer from clicking […]