The Importance of Legal Directories in Law Firm PR: Comparing Guides & Examining Effectiveness
Legal directories came onto the scene about 30 years ago as a sort of Yellow Pages for lawyers and law firms. At its most basic level, a legal directory is a searchable database of attorneys sorted by location, practice area and other attributes. An entry might include a lawyer’s firm affiliation, their contact information and […]
To Outsource Your Marketing/PR or Not
When we are speaking with prospective clients, we answer a lot of questions, but undoubtedly, one we hear often is: “Should we outsource our marketing and hire an agency like Berbay, or hire an in-house marketing person?” It’s a great question and like most great questions, there is no one-size-fits-all answer. The answer will change […]
Pros and Cons to Using a Press Release Distribution Service for Your Business
We often field questions on the value of using a press release distribution service, such as PR Newswire or BusinessWire, or the difference between this and what Berbay does, which is send a press release to a targeted media list (aka earned media). While we’re not newswire experts, after decades of public relations experience, we […]
Six Ways to Position Yourself as a Thought Leader
It can feel like millions of professionals just like you are clamoring to be seen as the industry leader in their field. While it feels overwhelming and increasingly difficult to stand out from the crowd, there is still huge opportunity to be gained by positioning yourself as a thought leader – a leader that others […]
Five Ways to Use Your Marketing & PR Campaign to Boost Recruiting Efforts
Many firms have felt the lasting effects of the Great Resignation, but if so many people left their jobs for brighter pastures, why are businesses having such a hard time finding talent? While we don’t have the answers as to why the talent pool has seemingly shrunk, we do believe it’s time to reassess your […]
How to Write a Press Release Boilerplate for Your Firm
Even as the media landscape grows more complex, traditional press releases continue to be an important part of media efforts and gaining that coveted third-party credibility via the media. One key part of press release anatomy is the boilerplate: the final paragraph that describes your firm. Like an elevator pitch in written form, the boilerplate […]
How to Spend Your Marketing Dollars – 5 Metrics to Guide This Decision
To be successful, law, real estate and financial service firms should be running like any other type of business, which means paying attention to more than just billable hours. Analyzing the key aspects of your firm’s performance can have a major impact on your revenue and growth. By monitoring and measuring specific metrics, you’ll be […]
How to Approach Business Development by Forming Relationships with Prospects and Clients
Does the thought of “doing business development” give you anxiety? Likely, it’s because you’re imagining making cold calls, sending out emails to decision-makers you’ve never met, or even having a bunch of lunches and hoping for results. While all those actions can be an aspect of business development, they’re not the most effective way to […]
Make Marketing a Priority, Even in Busy Times
Marketing is one of the first things to get cut when professionals get busy—think a lawyer in trial or an accountant during tax season. Or, you may be one of the lucky ones whose phone doesn’t stop ringing with new business. Whether you are busy, or you have too much business to handle, this is […]
Is this Legal Ranking Legitimate? How to Recognize a Vanity Lawyer Award Scam
Legal nominations and awards are invaluable. By ranking on prestigious lists, lawyers and law firms can increase their visibility, build their credibility through third-party validation and level the playing field among competitors. Do you get regular emails with the latest and greatest legal ranking that you’ve never heard of and find yourself wondering if it’s […]