Artists evolve and grow; business people can, too
I recently heard an art jeweler reviewing the history and scope of his work, or as they say in the art world, his “oeuvre.” I am familiar with him as a jeweler who carves and incorporates glass into his work with metal, but he explained that he originally established himself as a silversmith and only […]
Three Ways to Tell if Your Blog Is Successful
When you write a blog, it sometimes feels like you’re shouting into the wind. You think you have great content, but without getting feedback from readers, it can be hard to tell. You might even question if having a blog is worth the effort. Don’t give up too soon! What blogs lack in two-way communication, […]
Marketing Pros “WOW” at the 2016 Legal Marketing Conference
The following summary and marketing tips should prove helpful to you as you develop your own marketing strategies and plans. With breakout session topics including “The Secrets of Why and How TED Talks Captivate Audiences,” “The Latest Trends in Legal Marketing and Business Development,” “Getting to the Heart of Your Firm’s Brand,” “The Marketing Scorecard: […]
7 Quick Fixes to Improve Your Email Marketing
Are you just not seeing the results you want from your email marketing campaign? You’re not alone! Email is a great marketing tool, but there is a learning curve, and with so many variables it’s easy to get overwhelmed. If your results aren’t what you want them to be, don’t do a complete email overhaul […]
A strong handshake conveys confidence; A weak handshake, not so much
Demonstrate a firm handshake when you meet a person, especially if it’s someone you want to make a good impression on, like a prospective employer or client. Seems simple to understand and to do, doesn’t it? Well, it must not be, because we meet plenty of people who grip our offered hand with a “limp […]
3 Overlooked Law Firm Marketing Techniques That Work
There’s some marketing advice that you hear over and over again: create good content, measure your results, build relationships, and on and on. But what about less common techniques that you may not have thought of? Marketer Larry Bodine conducted a survey of nearly 400 marketing professionals and asked them to identify the techniques that […]
Marketing to Our Lizard Brains: The Psychology of Public Relations
In this age of information, we’re bombarded by anywhere from 3,000 to 20,000 marketing messages in a day, and it can be hard for marketing and public relations professionals to figure out how to cut through all this noise. In a session of the Public Relations Society of America’s Western District Conference, Elizabeth Edwards of […]
Three Considerations for Repurposing Content
Content marketing is a great way to build credibility, but it requires a significant amount of time and, after a while, it can be difficult to come up with fresh ideas. Let’s pause for one second for those of you asking, “What is content marketing?” Content marketing is very simply developing valuable and relevant content […]
Account Manager Michelle Villamor Celebrates Three Years with Berbay
The opportunity to have more creative freedom and put her strong strategic marketing skills to use brought Michelle Villamor to Berbay three years ago. Michelle, who celebrated her third anniversary with the firm in April, had earned her degree in marketing, but her first job after college was in sales. While she enjoyed the client […]
Top 10 Marketing Priorities for Financial Institutions
If your firm is in the process of rethinking its marketing and business development strategy, you know how overwhelming it can be to figure out what to focus on. With experts spouting off the latest marketing innovations left and right, it’s challenging to determine what will work for your firm. However, there are some basic […]