Marketing to Our Lizard Brains: The Psychology of Public Relations
In this age of information, we’re bombarded by anywhere from 3,000 to 20,000 marketing messages in a day, and it can be hard for marketing and public relations professionals to figure out how to cut through all this noise. In a session of the Public Relations Society of America’s Western District Conference, Elizabeth Edwards of […]
Three Considerations for Repurposing Content
Content marketing is a great way to build credibility, but it requires a significant amount of time and, after a while, it can be difficult to come up with fresh ideas. Let’s pause for one second for those of you asking, “What is content marketing?” Content marketing is very simply developing valuable and relevant content […]
Account Manager Michelle Villamor Celebrates Three Years with Berbay
The opportunity to have more creative freedom and put her strong strategic marketing skills to use brought Michelle Villamor to Berbay three years ago. Michelle, who celebrated her third anniversary with the firm in April, had earned her degree in marketing, but her first job after college was in sales. While she enjoyed the client […]
Top 10 Marketing Priorities for Financial Institutions
If your firm is in the process of rethinking its marketing and business development strategy, you know how overwhelming it can be to figure out what to focus on. With experts spouting off the latest marketing innovations left and right, it’s challenging to determine what will work for your firm. However, there are some basic […]
Does Your Firm Need to Update Its Business Development Strategy?
It’s true that a law firm’s reputation is critical, but in an evolving legal market, relying on reputation alone isn’t enough to compete with the best and brightest firms. Many firms have learned that if they want to continue growing, they need to actively recruit new business and dedicate time, money and even staff members […]
Three Mobile Engagement Tips for Professional Services Firms
Are your social media followers engaged? If your firm is using Twitter, they may not be. According to comScore, the average Twitter user spends less than three minutes a day using the platform’s mobile app—and that number is only continuing to fall. Mobile users are spending their time on Pinterest, Instagram, YouTube, Snapchat and, above […]
7 Characteristics of High-Quality Content
At Berbay, we talk a lot about the importance of content. And it’s not for nothing: content marketing is a proven tactic that’s still growing in popularity among legal marketers. We always say that content needs to be high quality, but what exactly does that mean? Aside from being well-written, accurate and free of […]
What’s Hot and What’s Not in Legal Marketing
During the panel “What’s Now & What’s Next for the Legal Press,” hosted by the Legal Marketing Association, panelists discussed the top trends in legal media as well as tips for PR professionals trying to put their best foot forward to get coverage from reporters and editors. The expert panel included Jenna Greene, Editor-Columnist of […]
5 Law Firm Marketing Investments You Should Be Making
Shockingly, many law firms admit to having virtually no marketing budget, staff or strategy—and that’s a serious mistake. Expecting your firm to grow without investing any effort into marketing is like expecting to win a case without any preparation. Don’t know where to start? Here are five areas where you should be putting your marketing […]
Marketing Dos and Don’ts for Financial Firms in Crisis
If you’re a financial advisor, you know all too well that the only thing constant in the market is change. Still, that doesn’t make a turbulent market any less nerve racking. When your firm is facing a market crisis, you can leverage time-tested PR tactics to minimize damage and calm investors’ fears. Below, find five […]