Law Firm Marketing Ideas: Five Social Media Improvements You Can Make Right Now
Social Media Content Ideas for Your Legal Practice Managing social media accounts can be a full-time job, but many law firms don’t have the staff or time to keep their profiles up-to-date and engaging. Thinking up ideas for social media content seems simple if you’ve never managed a business account. But once you’re staring at […]
Is Your Law Firm Ready for 2017? What You Need to Know from Attorney at Work’s Annual Hot List
Attorney at Work has published its 28th annual list of trends in the legal profession, and it covers everything from law firm marketing and practice areas to technology. Primarily because of the recent election, the legal industry can expect major changes (and virtually every other industry as well). So how should your firm prepare? We’ve […]
The Building Blocks of a Business
At a recent Turnaround Management Association (TMA) Breakfast Leadership Series event, Richard G. Reinis, the CEO and General Counsel of Krispy Kreme’s parent company, shared his first-hand experiences. He spoke about his involvement in the planning, fundraising, staffing and marketing of a start-up business that grew into the largest Krispy Kreme franchise in the country, […]
Tech Innovations That Will Change the Legal Industry
The year 2016 was many things, but you can’t argue that it wasn’t important, especially in the area of technology. For better or worse, many of the developments that emerged in 2016 will change the way we live and work. For the legal industry in particular, these innovations will have a significant effect on attorneys’ […]
How the Decrease in Demand for Legal Services Will Impact Law Firms
As time goes on, law firms are experiencing more and more of a flattening in the demand for legal services while costs continue to rise. Yet, interestingly, few firms have adapted the services they offer to try and make up for the loss. Change has failed to happen for a variety of reasons, but mostly […]
Berbay Practices Mindful Wellness
More than 8 in 10 employed Americans are stressed out by at least one thing about their jobs. Although this statistic may surprise you, luckily there are many practices you can do to minimize or eliminate stress. For our cultural camaraderie program this past month, the Berbay team met with instructor Natalie Bell to discuss […]
4 Tips for Managing Your Marketing Time
From drafting articles to updating websites to hosting webinars, marketing can seem like an overwhelming task. Particularly for professionals with billable hours, it’s easy to push these items to the back burner. With both current and future business equally important, how does one find the right balance? Time management is critical in ensuring that your […]
Build Connections and Move Prospect Relationships Along
Building relationships and connections takes time. Many lawyers, CPAs and other professionals are unrealistic about how quickly they can win new or additional business from prospects. It’s really a step-by-step process and every communication with a prospect or client is a touch point to move that relationship along. Sally J. Schmidt, in her article, “Building […]
Don’t Discount the Power of Door-to-Door Sales
There’s no question that online sales have exploded. Last year, 244 million people made an online purchase, and that number is expected to reach 270 million by 2020. But at the same time, 60 percent of people feel more comfortable engaging offline. Although it seems like we’re moving toward a digital-only world, there’s no replacement […]
Know Your Place: Why Positioning is the Key to Success
Why is it that two firms – whether it’s law, real estate or financial firms – operating in the same city and focusing on the same practice area can have wildly different revenue? It all comes down to their positioning: where the firms have placed themselves in the market. Firms that understand their niche and […]