Los Angeles’ New Media Reporters – PRSA Panel Recap
I recently attended the Public Relations Society of America’s (PRSA) Breakfast with Los Angeles’ New Media Reporters, including a panel of journalists from Buzzfeed, Time Out L.A., and Moms L.A. The discussion ranged from the best ways to get their attention to 2017 new media trends, pitch tips and pet peeves. Below are some takeaways […]
Virtual Reality – The Real Estate Marketing Tactic You Should Pay Attention To
Virtual Reality for Real Estate Tech insiders are calling virtual reality (VR) the hottest innovation of the decade, and there’s no question that it has the potential to change how we view the world, do business, and engage with each other online. Virtual reality has serious implications for the real estate industry in particular. VR […]
The Dos and Don’ts of Marketing Your Firm Through Speaking Engagements
Speaking at a conference, CLE event or workshop is a great marketing opportunity—as long as you know how to take advantage of it. According to Hire an Esquire, speaking engagements are the second most useful lead generation tool, right behind referrals. If you have a captive audience, don’t waste your chance to convert them into […]
Customer Satisfaction
You know how a bad customer service experience can put you in a really bad mood? Well, I recently had two really pleasant experiences while shopping that got me thinking… I had to return two items, one to Saks Fifth Avenue and one to Neiman Marcus—stores at which I rarely shop (seriously). I had purchased one […]
Marketing Tasks to Do on a Slow Day
Most of the time we are swamped, so any time we have a slow day it’s a welcome relief. It can feel a bit odd, though, when you get to the office and there’s nothing urgent that needs to be done. What exactly are you supposed to do all day? Slow days are an opportunity […]
Notes from the PRSA Western District Conference
This year’s Public Relations Society of America (PRSA) Western District Conference, held in Riverside, CA, covered a number of emerging issues in public relations. In case you missed it, here’s a recap of a couple of the panels. Differentiation These days, the professional services landscape is a buyer’s market – there are so many great […]
Online Client Research Isn’t Going Away Anytime Soon
This year’s U.S. Consumer Legal Needs Survey has just been released, and the results are hardly surprising. Like virtually every other legal industry survey that’s come out in the last few years, the Legal Needs Survey shows without question that online research, particularly on mobile devices, plays a major role in which law firm clients […]
10 Quick and Timeless Digital Marketing Tips
Let’s face it: creating and maintaining an effective digital marketing strategy is hard. It’s mostly because the digital landscape is always changing. New trends, social media platforms and viral campaigns are popping up all the time, and it can be difficult to know where your business fits in, which trends to jump on and which […]
Four Essential Steps to Creating a Commercial Real Estate PR Strategy
When done well, public relations has an exponentially positive impact on commercial real estate firms. PR is extremely cost effective, and it’s often considered more trustworthy than traditional advertising. Plus, earned media placements can be leveraged in so many ways, from sharing on social media to posting on your blog, long after they’re originally published. […]
Does Your Office Have More Generalists or Specialists?
You’ve probably heard of “generalists” and “specialists,” and you might have a sense of what each of those types of employees do. But what exactly are the differences between them? What roles do they excel in? And which one should you have more of at your firm? Generalists are the people you can count on […]