Lessons from LSSO – Common Sense Should Be Common Practice
At this year’s Legal Sales and Service Organization (LSSO) RainDance Conference, there was no shortage of memorable takeaways. Keynote speakers dove into diverse topics, from how to be distinctive in order to win business to how to master a PowerPoint presentation. Over two days, a common thread was woven throughout the presentations: “Common sense” is […]
You Get What You Pay For: Penny-Pinching on Your Website May Cost You in the Long Run
The cliché “You never get a second chance to make a first impression” couldn’t hold truer when it comes to your website. Your website is typically the first point of contact prospective clients have with your offerings, which is why it is critical to make a good impression. Websites that are not user-friendly, are not […]
It’s Time for a Marketing Tune-Up!
It’s not too late to improve your marketing results for the year! With six months of the year behind us, it’s time for a marketing tune-up. Mid-year is the perfect time to take a look at what your marketing has achieved so far and assess whether or not everything is going according to plan or […]
Getting Value Out of Video: Dos and Don’ts for Law Firms
According to the National Law Review, people watch nearly 5 billion videos online every day. Videos are no longer optional—they’re an important part of any marketing strategy. However, it can be difficult to determine whether an investment in video is worth it, especially since it tends to be expensive. When done well, video can be […]
Is Your Law Firm Overlooking These Social Media Ethics Guidelines?
Social media is a great marketing tool, but just like every other form of advertising that law firms use, it comes with certain ethical guidelines. Breaching those standards can have serious consequences, too—a misguided Tweet or unclear Facebook post could, hypothetically, lead to a penalty or even disbarment. It’s a worst-case scenario, but it is […]
Seven Steps to Prepare for a Media Interview
You just secured a highly-coveted media interview with an outlet that will position you in front of hundreds of potential clients – congratulations, that’s a big win! In many ways, nailing the perfect interview is like preparing for a first date; sometimes our expectations are very different from the outcome. But remembering a few very […]
Stage Presence
While growing up, how many times did our mothers tell us to “Sit up straight” or “Don’t slouch”? Probably hundreds! And while it undoubtedly annoyed us at the time, it’s actually great business advice…especially when participating on a conference panel or making a speech or presenting your firm’s abilities to prospective new clients. You’ve probably […]
Legal Sales
Legal sales is an emerging field in law firms, and you couldn’t have hoped for a more experienced panel speaking about it at the recent LMA conference. The panel members were: David C. Burkhardt, Client Service Director at Wyrick Robbins; Sheila Ardalan Chief Operating Officer at Summit LA; Jonathan Mattson, Director of Business Development at […]
To Get Results, Woo the Gator Brain
Going before a judge for parole? Your chances of getting what you want will increase if the judge has a full stomach, according to a study done in Israel. No matter how much we’d like to think we make decisions based on critical, rational thinking, it’s often – more often than we’d like to think […]
Project vs. Program
Projects and programs are not the same thing. A project is something that has a beginning and an end. It’s execution-oriented and usually has a lower-level person assigned to it. A program, on the other hand, is usually ongoing and evolving with the eyes of senior management on it. This according to Kalev Peekna, Chief […]