Four Ways to Take the Leap from Writing Briefs to Writing Blogs
To be a good lawyer, you must be proficient in the English language and understand the essentials to writing legal briefs. Lawyers who are trying to make the shift to writing blog content should be relieved to know that as masters of the English language, there are steps to create a great blog post. To […]
There Are No Guarantees in Life — or in Marketing
Life is unpredictable. That’s why our parents likely warned us that there are no guarantees in life. None of us truly know what will happen next; however on several occasions, prospective clients have asked me for guarantees, which is what prompted this blog. These prospects want a guarantee on how many new clients I can […]
Why Law Firm Public Relations Is Like Baseball
You can learn a lot from baseball – even lessons about law firm public relations, which has more in common with baseball than you might think. First baseball players and public relations professionals both know how to perform under pressure. Second, a baseball diamond is the perfect road map for a foolproof legal PR campaign. […]
LMA Think Tank: Top Three Business Development Challenges at Law Firms
A recent think tank discussion hosted by David Ackert of The Ackert Advisory for LMA-LA examined the latest market research on business development challenges faced by law firms. The results detailed many findings, but the top three challenges identified by participants in the think tank, comprised of legal marketers from a range of law firms […]
Three Tips for Pitching to Broadcast Reporters
Each month, the Public Relations Society of America (PRSA) holds an “At Breakfast With” event, which allows public relations professionals to network with peers and media representatives. At their August event, the panel consisted of NBC4 Investigative Producer Philip Drechsler, CBS2/ KCAL9 Special Projects Producer Nicolette Medina and KMEX Executive Producer Jacqueline Ramirez. Panelists discussed […]
3 Signs of a Prairie Dog Marketer
Prairie dogs are cute little animals who are often found happily digging away underground. Their signature move is suddenly popping up out of their burrows when they sense danger or to scan for predators. It’s a great strategy for prairie dogs. Not so much for marketers. In my line of work, I often come across […]
Three Tips to Measure Your Online Marketing Campaign
Since internet marketing hit the mainstream, marketers in every industry have relied on similar metrics to determine whether their strategy is successful. Ask anyone in a marketing department and they can quickly tell you the number of website clicks, the number of followers on Twitter and the number of views on YouTube they have. In […]
8 Keys to Riding the Wave of Change – LMA Continuing Marketing Education Conference Recap
LMA CME Co-Chairs […]
Facebook for Lawyers: Three Tips for Your Firm
Facebook continues to grow and is on the verge of 2 billion users – and most lawyers could care less, according to an article by Kevin O’Keefe. Why It’s Important for Lawyers to Be on Facebook for Business Development Many lawyers believe that name recognition and getting attention is the name of the game for […]
Five Tried-and-True Tips to Make Your Real Estate Twitter Profile More Engaging
More than half of Twitter’s 317 million users have discovered a new business through the platform, and 94 percent of users plan to purchase a product or service from the brands they follow. There is a huge opportunity to connect with potential clients on Twitter — if you know how to engage your audience. It’s […]