Business Development for Litigators: 6 Tips to Create Successful Rainmakers
As marketers working with litigators to help build their business, we often hear pushback to the tune of: “I’m too busy.” “The work is already coming in.” “If I focus on a niche, I’ll lose other business.” All of which may be true but isn’t going to be a sustainable approach to obtaining more clients […]
8 Keys to Riding the Wave of Change
Competition with peer firms, alternatives to law firms, emphasis on diversity, and more, are forcing legal marketers to evolve their thinking and take a leadership role to drive effective outcomes. The recent LMA West Region Continuing Marketing Education conference “Nexus of Change” focused on three fundamental areas: a macro view of the changing industry; how changes are impacting legal […]
How to Be Great in Law, Leadership & Legal Marketing: Insights from the LMA Southwest Region Conference
By Berbay Marketing & PR LMA Southwest Region Conference Co-Chairs Miki Hanlen, Director, Marketing Communications Steptoe & Johnson LLP LMA SW Board – Director Jessica Jaramillo Marketing Director Ireland Stapleton Pryor & Pascoe, PC LMA SW Board – President-Elect The LMA Southwest Region Conference, held October 26 – 27 in downtown Denver, virtually flew […]
Without Effective Marketing, Does Experience Matter to Lawyers? 3 Steps to Maintain Your Expert Status
We’ve all heard the cliché that there is no substitute for experience. However, for lawyers, it’s also true that effective law firm marketing trumps experience more often than not. A recent conversation with an attorney illustrates this point. For many years, Seth has been practicing in what is now a very hot field of law. […]
Law Firm Public Relations Is Like Baseball – Find Out Why
There are lots of lessons to be learned from baseball — even lessons about law firm public relations. Baseball and public relations have more in common than you might think. Baseball players and public relations professionals both know how to perform under pressure and the baseball diamond is the perfect road map for a foolproof […]
Why These Negative Reviews Are Actually Good for Your Firm
As a professional services firm, you will find that people are the cornerstone of your business. Your business goals aren’t as simple as selling a one-size-fits-all product. Every client’s needs, personality and perspectives are different — which means it’s inevitable that somewhere along the line, a client is going to be unhappy with your services. […]
Client Alert Essentials: 5 Ways to Make Your Alerts Stand Out from the Rest
The average office worker gets 121 emails each day. Most professionals would agree that there simply isn’t enough time to read all those messages. So, when one of your client alerts lands in someone’s inbox, it had better be good if you expect them to take the time to open and read it. This becomes […]
Choosing Beta Over VHS: Don’t Ditch Your Law Firm’s Database in Favor of Social Media
Recently, I’d found myself second-guessing one of my core marketing beliefs and something that I have always espoused — namely, that your database is the core of your marketing program, whether you’re a law, financial services or real estate firm. By “database,” I’m referring to your email list – the current, prospective and/or former clients […]
Leading Law Firms Capture Leads and Business
Before law firms or other professional service firms engage us, they have one question, which tends to be paramount to all else. That question is: What will our return on investment (ROI) be for marketing and public relations (PR)? This is a legitimate inquiry considering that marketing and public relations is an investment, so you […]
Four Ways to Take the Leap from Writing Briefs to Writing Blogs
To be a good lawyer, you must be proficient in the English language and understand the essentials to writing legal briefs. Lawyers who are trying to make the shift to writing blog content should be relieved to know that as masters of the English language, there are steps to create a great blog post. To […]