Six Tips and Tactics to Amplify Your Content
27 million pieces of content are shared every day. That’s a huge number, and it seems like every topic imaginable has been covered from every angle imaginable. If you want to make an impact in such a crowded space, it’s not enough to post something on your website and hope it will get seen. You […]
7 Easy (and Free!) Ways to Increase Your Instagram Presence
Instagram has been steadily gaining popularity over the years, as its ease of use has made it “the” social media platform of choice. Instagram boasts over 700 million active users, twice that of Twitter. Instagram’s latest feature, Instagram Stories, reached 200 million active users in April 2017, eclipsing the 161 million Snapchat users. What does […]
Business Development and Marketing Plans for Lawyers
With a New Year bearing down upon us, there’s no time like the present for attorneys and law firms to get to work on creating annual business development plans and/or their marketing plans. Some firms have both a business development and a marketing plan, and other firms have neither; however, having a written plan rather […]
Legal Trends: Stand-Out Practice Areas, Marketing and Business Development Strategies to Watch
Bob Denney’s highly anticipated What’s Hot and What’s Not in the Legal Profession is out, and even after three decades of tracking trends important to law firms, this year’s report still manages to contain some surprises. Some of the key findings include the rising trend in eSports and Gaming as an industry group/practice area, the […]
New Survey: Client Acquisition is the Biggest Challenge Small Law Firms Face
Most attorneys who practice on their own or at a small firm will tell you they love the freedom and close relationships with their clients. Many lawyers leave big firms specifically for these reasons. But every rose has a thorn, and at small firms, that thorn is having to be a business owner in addition […]
Five Tips for a Productive Marketing Budget Season
The holiday season is upon us, which means it’s time to give gifts, celebrate with loved ones and…plan next year’s legal marketing budget. Yes, as the year comes to a close, law firm marketers need to wrap up their projects, reflect on what worked (and what didn’t) and decide how to spend their money next […]
The Dangers of Dinosaur Marketing
Longevity at a firm has many benefits, and one of them is that staying with one firm for multiple years or even decades makes it possible to build up a solid and reliable book and network of business contacts. However, law firm partners with many years of experience under their belts run the risk of becoming set in […]
8 Ways to Be Great in Law, Leadership & Legal Marketing
The inaugural Legal Marketing Association Southwest Region Conference underscored the need for law firms to become more effective, efficient and energized marketers. Speakers offered 8 ways for law firm professionals to be Great in Law, Leadership & Legal Marketing. Learn more below. Read the LMA Southwest Region Conference recap. Watch the LMA Southwest Region Conference […]
Law Firm Succession Planning: 6 Steps All Firms Need to Take Now
According to a recent report by ALM Intelligence, at least one-third of all law firms have no succession plan in place for firm leadership or for client team leaders, putting the future of even large firms in peril. If there is no plan in place as the older partners retire, the firm is sure to […]
Berbay Goes on Art Muse LA Tour
Berbay’s most recent Cultural Camaraderie program took in three contemporary art galleries and the exciting new LA Arts District. This outing enlisted the aid of Art Muse Los Angeles with our artist guides Lindsay Preston Zappas, founder, publisher and editor-in-chief of Contemporary Art Review Los Angeles (CARLA) and Sarah Jones of Sarah Jones Art. These […]