Mastering Marketing Technology
Scott Brinker, VP of Platform Engagement, HubSpot Program Chair, MarTech The legal marketing landscape is changing faster than anyone could have anticipated ten years ago, raising some uncomfortable questions: Is artificial intelligence (AI) a friend or foe? Will our firm’s services remain relevant? Which marketing technologies can help our firm thrive, and which do […]
25th Annual Marketing Partner Forum Recap
The recent Marketing Partner Forum, held January 25 – 27 in Rancho Palos Verdes, California, was the place to be for leading insights on law firm management, succession planning, marketing strategy, business development, branding and industry trends. Below we’ve outlined key takeaways from the panels that law firms can put into action. If you missed […]
Business Development on LinkedIn: 4 Tips to Grow Your Legal Practice
There’s no disputing that having a strong social media presence is an absolute necessity as part of your overall law firm marketing strategy. For attorneys, one of the most useful social media channels is LinkedIn. With its focus on the professional aspects of our lives, as opposed to the personal, à la Instagram or even […]
Finding Time for Marketing: Time Management Strategies for Lawyers
For law firms, marketing and business development are non-negotiables. If you want to ensure longevity, they just have to get done. So why do we struggle so much to make time for them? When a brief is due tomorrow, or a client is calling asking for an update, it’s so easy to put marketing on […]
By the Numbers: Using Data Analytics to Build Smart Content Strategies
Susan Kostal Principal, Stet Consulting Adrian Lürssen Vice President, Co-founder, JD Supra John Page Director of Communications, Kilpatrick Townsend & Stockton, LLP “Oh great, extra work that I can’t bill for.” As discussed at the recent 2018 Legal Marketing Association Tech West conference, lawyers are often reluctant to become involved in their firms’ […]
Don’t Make These Mobile Website Mistakes at Your Law Firm
Almost 60 percent of smartphone users say they won’t recommend a business to a friend if it has a poorly designed mobile site. Yet bad mobile websites abound, in all their cluttered, wordy and difficult-to-navigate glory. This is a particular problem for lawyers, who tend to pack a lot of information on their websites. There’s […]
LMA Tech West Conference Recap: 10 Marketing Moves to Make Now!
The LMA Tech West Conference, held Jan. 31 – Feb. 1 in San Francisco, featured many thought-provoking discussions. Hats off to conference chairs Eric Armstrong, Stefanie Marrone, Clayton Dodds and Adam Stock for organizing a successful event. If you couldn’t attend LMA Tech West, keep an eye out for our full conference recap which will feature key takeaways […]
FOMO Is Killing Your Firm’s Profitability — Here’s What You Can Do About It
Fear of Missing Out (FOMO), a term linked to teenage fear that by missing a social event they will miss out on something great, can be just as unhealthy for the financial health of law firms as for a 13-year-old. In the legal industry, many firms still fear specialization because, on the surface, specializing narrows […]
Five Ethical Guidelines for Lawyers on Social Media
Whether you’re a social media novice or a pro, you need to be aware of the ethical standards that lawyers are expected to meet … and not cross. These standards apply if you’re using social media as a marketing tool for your firm, of course, but can also apply to your own personal online activity. […]
Stop Waiting to Make the 6 O’clock News: 3 Ways to Insert Your Firm into the News Stream
I was recently listening to a marketing podcast, wherein the speaker explained that one of the primary goals of marketing is to make others think about your business from a different perspective. This is true whether you’re a lawyer, CPA or a real estate professional. The podcast’s declaration resonated with me, as I’ve been saying almost […]