10 Marketing Moves to Make Now
The 2018 LMA Tech West Conference examined the latest trends and issues affecting the legal marketing technology landscape in all stages of the legal sales cycle. Within this were 10 strategies marketing and business development professionals could implement in their law firms to stay at the forefront of a rapidly changing industry.
What Legal Marketers Need to Know About Emerging Technologies (Roundtable)
Moderator: Jon Metcalf, Director of Marketing Technology, Fenwick & West LLP Speakers: Elonide Semmes, President, Right Hat LLC Helen Bertelli, Vice President, Infinite Global Ben Greenzweig, Chief Executive Officer & Co-founder, Momentum Event Group Deb Dobson, Marketing Technology Manager, Fisher Phillips LLP Anand Ravindra Upadhye, VP of Business Development, Casetext, Inc. […]
Facebook News Feed Changes: What Your Law Firm Needs to Know
In the coming months, Facebook has vowed to make sweeping changes to the content that appears in users’ feeds. Specifically, Zuckerberg said, in a post: “We started making changes in this direction last year, but it will take months for this new focus to make its way through all our products. The first changes you’ll see […]
How to Use Technology to Leverage Content Within an Integrated Communications Strategy
Ryan King, Director of Communications, Ogletree Deakins Erika Ritzer, Senior Partner, Finn Partners Nicole Abboud, Founder, Abboud Media and host of The Gen Why Podcast Rob Kates, Executive Producer, Kates Media How do you make legal marketing content POP? How do you not only generate good content, but get it […]
Mastering Marketing Technology
Scott Brinker, VP of Platform Engagement, HubSpot Program Chair, MarTech The legal marketing landscape is changing faster than anyone could have anticipated ten years ago, raising some uncomfortable questions: Is artificial intelligence (AI) a friend or foe? Will our firm’s services remain relevant? Which marketing technologies can help our firm thrive, and which do […]
25th Annual Marketing Partner Forum Recap
The recent Marketing Partner Forum, held January 25 – 27 in Rancho Palos Verdes, California, was the place to be for leading insights on law firm management, succession planning, marketing strategy, business development, branding and industry trends. Below we’ve outlined key takeaways from the panels that law firms can put into action. If you missed […]
Business Development on LinkedIn: 4 Tips to Grow Your Legal Practice
There’s no disputing that having a strong social media presence is an absolute necessity as part of your overall law firm marketing strategy. For attorneys, one of the most useful social media channels is LinkedIn. With its focus on the professional aspects of our lives, as opposed to the personal, à la Instagram or even […]
Finding Time for Marketing: Time Management Strategies for Lawyers
For law firms, marketing and business development are non-negotiables. If you want to ensure longevity, they just have to get done. So why do we struggle so much to make time for them? When a brief is due tomorrow, or a client is calling asking for an update, it’s so easy to put marketing on […]
By the Numbers: Using Data Analytics to Build Smart Content Strategies
Susan Kostal Principal, Stet Consulting Adrian Lürssen Vice President, Co-founder, JD Supra John Page Director of Communications, Kilpatrick Townsend & Stockton, LLP “Oh great, extra work that I can’t bill for.” As discussed at the recent 2018 Legal Marketing Association Tech West conference, lawyers are often reluctant to become involved in their firms’ […]
Don’t Make These Mobile Website Mistakes at Your Law Firm
Almost 60 percent of smartphone users say they won’t recommend a business to a friend if it has a poorly designed mobile site. Yet bad mobile websites abound, in all their cluttered, wordy and difficult-to-navigate glory. This is a particular problem for lawyers, who tend to pack a lot of information on their websites. There’s […]