3 Ways to Make Your Law Firm’s “About” Webpage Win Over Visitors

The cliché that you never get a second chance to make a first impression is spot on when it comes to your law firm’s website. Your website will undoubtedly serve as your law firm’s introduction to prospects searching online. With this in mind, it’s vital to have an engaging homepage; however, you should spend equally […]

Biggest Issue in Communication? The Belief It Has Taken Place; Uncork Your Better Boss

At the 2018 Women Leaders Forum, Shani Magosky, Owner/Founder, Vitesse Consulting, LLC/The Better Boss Project, shared her tips for “Uncorking Your Better Boss.” The focus of her presentation was how communicating ongoing and on-target feedback is important in all business relationships, whether they’re with employees, fellow attorneys, your boss, your firm’s marketing team, or even […]

Lawyers & Telecommuting: 7 Tips for Making the Most of Working Remotely

Telecommuting is a viable – and often attractive – option for professionals in myriad industries, including lawyers. The benefits for law firms can be numerous, including reducing overhead for smaller firms and attracting top recruits looking for flexibility in larger firms. Lawyers who are able to telecommute some of the time, most of the time […]

Berbay Looks into Infinity at The Broad

For Berbay’s latest Cultural Camaraderie outing, we visited The Broad, one of downtown Los Angeles’ newest contemporary art museums. The museum holds more than 2,000 works by artists, including Jeff Koons, Andy Warhol, Roy Lichtenstein and Cindy Sherman. In addition to the permanent collection, we also got to see a special exhibition of Japanese artist […]

How Technology is Changing Law Firm Marketing Strategy, Management and Culture

LMA Tech West Conference Recap The Legal Marketing Association Tech West Conference examined the latest trends and issues affecting the legal marketing technology landscape in all stages of the legal sales cycle in areas such as social media, big data, artificial intelligence, experience management/lead management, CRM, websites, SEO, content marketing videos, marketing automation and much […]

New Trends in Search: An SEO Workshop

Speakers: Guy Alvarez, Chief Engagement Officer, Good2bSocial Mary M. Trice, Digital & Marketing Communications Manager, Winston & Strawn LLP   Jennifer Buechele Schaller, Managing Director, National Law Review     You hear about it all the time and know it’s important for your firm, yet you might feel as if you need a master’s degree […]

Why Technology Matters to the Legal Ecosystem

How Law Firms and In-House Counsel Are Navigating Changing Technology   Moderator: Nat Slavin, Partner, Wicker Park Group   Speakers: Jennifer Chaloemtiarana, General Counsel, Chief Compliance Officer, Castlight Pratik Patel, VP, Legal Business Solutions, Elevate Services   Mick Cox, Executive Director, Legal Operations, Office of the General Counsel, University of California Office of the President […]

Social Media Master Class

Adrian Dayton, Founder, ClearView Social Stefanie Marrone, Director of Business Development and Marketing, Tarter Krinsky & Drogin LLP     The tweet that changed my life In 2009, Adrian Dayton responded to an inquiry on Twitter for a contract lawyer and landed a client. The opportunity to leverage social media to bring in business was […]