Blog/Podcast: Successful Women Lawyers Play to Their Strengths. You Can Too.
Negotiating the politics and obstacles of being a woman in what has been a male-dominated profession can be challenging. In our recent Law Firm Marketing Catalyst podcast, employment law attorney Olivia Goodkin shared her experience navigating the legal profession as a woman as well as lessons for all young lawyers starting out today. […]
12 Tips to Get a Coveted Chambers and Partners Ranking
What does it take to get a coveted Chambers and Partners ranking? Lists and rankings of law firms have become ubiquitous, with some being more credible, prestigious and sought-after than others. Chambers and Partners is among those at the top. In a recent Law Firm Marketing Catalyst podcast episode, Principal Megan Braverman shares her years […]
Three Key Takeaways from the 2018 Law Firms in Transition Survey
According to Altman Weil’s most recent Law Firms in Transition Survey, only six percent of partners are highly confident that their firms are prepared to adapt to changes in the legal marketplace. Six percent! That’s down significantly from 2011, when 24 percent of partners believed their firms could manage change successfully. Why the lack of […]
LA’s Most Inspiring Stories by VoyageLA: Featuring Principal Megan Braverman
If you had told 21-year-old Megan Braverman she would eventually be marketing for professional service firms, she would have laughed. When you’re a creative soul, as Megan is, working for professional services firms isn’t the first thing you think of. Today, she helms a marketing and PR agency where she specializes in working with those […]
Relationship Building at Networking Events: A How-To Guide for Lawyers
It’s been estimated that more than 80% of jobs are filled as the result of networking. Moreover, because more than 95% of professionals say that face-to-face interactions are vital to maintain long-term business relationships, it’s clear networking for attorneys isn’t optional. But the term “networking” is broad, even by its definition, which is: “the exchange […]
Blog/Podcast: If You Want More Clients, Take Business Development Off the Back Burner and Turn Up the Heat!
If you feel overwhelmed at the prospect of business development, a natural reaction is to push the idea to the back burner and say, “I’ll get to it later.” If you want to stay competitive, however, and grow your practice, you need to take it off the back burner and turn up the heat! But […]
Marketing to Millennials: Four Things Your Law Firm Needs to Do NOW
Accounting for nearly one-quarter of the U.S. population, suffice it to say, the Millennial generation is huge. Second only in numbers to the Baby Boomer generation, it’s clear that law firms need to be strategic in their marketing in order to directly reach these young men and women, who now represent 35% of the workforce. […]
Blog/Podcast: Feeling Burned Out as a Lawyer? Here Are 5 Tips to Get You Back on Track
You’re a practicing attorney; you’re doing well. You have a great client list, are making good money and are on track for partnership (or already there). Shouldn’t you feel happy? If you don’t, you’re not alone. Dissatisfaction among lawyers is more prevalent than you might think. In fact, Judith Gordon, attorney coach, lecturer at UCLA […]
How Your Competition Closes Business
David Ackert, President, Ackert Inc. The Legal Sales & Service Organization’s 2018 RainDance Conference kicked off with a working session focused on navigating a pitch meeting and closing business. David Ackert, President of Ackert, Inc., stressed that “close” in the context of an institutional pitch, rarely translates into a buying decision in the meeting, but […]
Overcoming the Fear of Specialization to Increase Firm Revenue
Many attorneys and law firms continue to have FOMO (Fear of Missing Out) when it comes to specializing in one or two practice areas. Law firms answer every RFP because they fear if they don’t, they’re losing out on business. We addressed this topic in our Marketing Partner Forum recap “FOMO Is Killing Your Firm’s […]