Blog/Podcast: Want More Clients? Ramp Up Your Online Marketing
Lawyers who want more clients (and who doesn’t!), can’t afford to NOT market online. While the process of making a firm more visible online is challenging, complicated and technical, fortunately, you don’t have to go it alone. In fact, lawyers probably shouldn’t go it alone as it isn’t financially worthwhile to do so; the opportunity […]
The Attorney/Marketer Relationship Is Better Than Ever – Here’s Why
Lawyers and marketing professionals don’t always see eye to eye. Thankfully, this seems to be changing. According to a recent study from the Legal Marketing Association and Bloomberg Law, both marketers and attorneys agree that their relationship has improved over the last two years, characterizing it as “respectful, collaborative, supportive and collegial.” Why the improvement? […]
Blog/Podcast: Want to Get Hired by In-House Counsel? Here’s How.
As outside counsel, how many times have you asked yourself: how can I get noticed by in-house counsel when I’m not part of a preferred provider network? Business development can be tough, especially when trying to break into a seemingly impenetrable environment. But as Jaimala Pai, Principal Legal Counsel at Medtronic, shared on the Law […]
Where Smart Legal Marketers Are Investing Their Money
Good news: law firm marketing and business development budgets are growing. According to the Legal Marketing Association and Bloomberg Law’s survey, “Where Are We Now? Revealing the Latest Trends in Legal Marketing and Business Development,” 63 percent of firms say they anticipate increasing their marketing/business development budget over the next two years. Law firms are […]
Blog/Podcast: Successful Women Lawyers Play to Their Strengths. You Can Too.
Negotiating the politics and obstacles of being a woman in what has been a male-dominated profession can be challenging. In our recent Law Firm Marketing Catalyst podcast, employment law attorney Olivia Goodkin shared her experience navigating the legal profession as a woman as well as lessons for all young lawyers starting out today. […]
12 Tips to Get a Coveted Chambers and Partners Ranking
What does it take to get a coveted Chambers and Partners ranking? Lists and rankings of law firms have become ubiquitous, with some being more credible, prestigious and sought-after than others. Chambers and Partners is among those at the top. In a recent Law Firm Marketing Catalyst podcast episode, Principal Megan Braverman shares her years […]
Three Key Takeaways from the 2018 Law Firms in Transition Survey
According to Altman Weil’s most recent Law Firms in Transition Survey, only six percent of partners are highly confident that their firms are prepared to adapt to changes in the legal marketplace. Six percent! That’s down significantly from 2011, when 24 percent of partners believed their firms could manage change successfully. Why the lack of […]
LA’s Most Inspiring Stories by VoyageLA: Featuring Principal Megan Braverman
If you had told 21-year-old Megan Braverman she would eventually be marketing for professional service firms, she would have laughed. When you’re a creative soul, as Megan is, working for professional services firms isn’t the first thing you think of. Today, she helms a marketing and PR agency where she specializes in working with those […]
Relationship Building at Networking Events: A How-To Guide for Lawyers
It’s been estimated that more than 80% of jobs are filled as the result of networking. Moreover, because more than 95% of professionals say that face-to-face interactions are vital to maintain long-term business relationships, it’s clear networking for attorneys isn’t optional. But the term “networking” is broad, even by its definition, which is: “the exchange […]
Blog/Podcast: If You Want More Clients, Take Business Development Off the Back Burner and Turn Up the Heat!
If you feel overwhelmed at the prospect of business development, a natural reaction is to push the idea to the back burner and say, “I’ll get to it later.” If you want to stay competitive, however, and grow your practice, you need to take it off the back burner and turn up the heat! But […]