Blog/Podcast: Defining Your Firm’s Culture: Why It’s Important & How to Do It
Every legal professional knows the importance of branding, yet few firms do it successfully. Determining your brand and internal culture is no easy task, but it is essential if you want your firm to thrive. Mari-Anne Kehler, chief marketing and strategy officer at the Los Angeles accounting and consulting firm Green Hasson Janks, has spent […]
Blog/Podcast: Want A-List News Coverage for Your Law Firm? Strategies from a Journalism Insider
Wondering why your law firm isn’t getting the same media attention as competitors? The reality is that reporters don’t always interview lawyers who have the most interesting thing to say —they interview lawyers with good PR people. So, what constitutes a good PR professional and how can they get their clients the media attention they […]
Blog/Podcast: 5 Keys to Law Firm Innovation from a Lawyer Turned CMO
Law firm leaders, whether they’re managing partners or marketers, have to be in a constant state of improvement. They should always be on the lookout for industry trends, firm innovations and better ways to communicate. Iris Jones, Chief Business Development and Marketing Officer at McNees Wallace & Nurick, has experience on both sides of the […]
Blog/Podcast: 6 Habits That Turn Lawyers into Champion Managers
If you’ve always thought that lawyers have different brains, you’re right: research shows that lawyers are skeptical and independent, two traits that make for great attorneys. They’re also often sensitive to criticism and resistant to change and risk — both of which happen to be hallmark characteristics of not so great managers. The good news […]
Blog/Podcast: Every Lawyer Needs a Niche. What’s Yours?
For lawyers trying to expand their practices, their first instinct is to broaden their marketing efforts and client base. It seems like a simple numbers game: offer more services to more people and you’ll always have a steady stream of clients, right? Not so, according to Nathan Darling, Chief Business Development & Marketing Officer at […]
What Does Your Website Say About Your Firm? Lessons from My Trip to Munich
Recently, I was planning a trip to Munich. During the trip, I wanted to visit a few law firms to learn about their marketing and business development, so I researched firms online. However, I didn’t select firms to visit based on the information I read. Instead, I did an experiment: I intentionally looked at each […]
Blog/Podcast: 5 Ways to Embrace Business Development at Your Law Firm
Most lawyers have gotten the hang of marketing, or at least appreciate its importance. Fewer attorneys, however, understand that marketing alone isn’t enough to make the phone ring. Marketing and business development go hand-in-hand and they need to be employed in combination to ensure your success. Jon Mattson, Director of Business Development at BakerHostetler, says that […]
Blog/Podcast: Lawyers Resistant to Online Marketing Are Falling Behind the Competition. You Don’t Have to Be One of Them!
You don’t need to become a super marketer to get your fair share of business; you just need to be enthusiastic and consistent. Attorney Barry Goldberg was a guest on the Law Firm Marketing Catalyst podcast, where he shared his successful strategies and philosophies for marketing yourself online. Tip #1: Make Sure You Have […]
The Five “Laws” for a Successful Website Redesign
Most law firms update or redesign their website every three to five years, with good reason. In a similar way that fashion evolves, website design is certainly subjected to trends. From the earliest websites, which often had dozens of links and tags along with endless text, to the phase when every website seemed to have […]
Blog/Podcast: How Lawyers Can Make Business Development Less Cringe-Worthy and More Effective
Some in the legal industry believe that litigators are better rainmakers than non-litigators – but are they? According to Craig Brown of Law Vision Group, a master at teaching lawyers how to hone their ability to attract business, the answer is “No.” In a recent episode of the Law Firm Marketing Catalyst Podcast, Craig points […]