Blog/Podcast: What a Former Stand-Up Comic Can Teach Lawyers About Business Development
Generally, lawyers don’t like the idea of selling their services, and many firms are hesitant to hire sales executives (or at least put “sales” in their title). But you don’t need to shy away from sales. Brenda Pontiff, Director of Marketing and Business Development at the Los Angeles-based appellate firm Horvitz & Levy, has spent […]
Blog/Podcast: Legal Marketers: Overcome Lawyer Skepticism with These 5 Steps
Marketers and lawyers may come from different worlds, but there’s no reason they can’t work together successfully – all it takes is a little understanding. Greg Fleischmann, chief marketing officer at Lowenstein Sandler in New York, has spent 20 years advising and working with lawyers, both in-house and as a consultant. He shared some of […]
Blog/Podcast: Five Business Development Trends Pros Need to Know
Marketing and business development departments haven’t always had an easy relationship with law firm leaders. But according to a recent survey from the Legal Sales and Service Organization (LSSO), about half of marketing and business development professionals now report that they have external-facing roles — a sign that they’re finally being seen as a trusted […]
Tell Stories to Market Your Legal Services – Here’s How
Many marketing experts believe that storytelling is the foundation of a strong marketing strategy, and for good reason. As anyone who has read a book, watched a movie or otherwise experienced a story knows, stories evoke emotions and help people understand each other. They remind us that we are all part of the human experience […]
Blog/Podcast: Why Putting Videos on Your Law Firm Website Is Worth the Investment
In a recent survey, 80 percent of marketers agreed that when they added video to their website, it increased the amount of time visitors spent on the site. Clearly, video can have huge benefits when it comes to converting potential clients. There is one caveat: if you’re going to invest in video, professional filmmaker Richard […]
Meeting with a Prospective Client? Inspire Trust in the Blink of an Eye
Studies show that it takes just milliseconds to form an initial impression about another person. Silent signals of nonverbal communication are sent and received before the first words between two people are ever spoken. The facial expressions people make and how they walk, stand, sit and even hold their heads can influence other peoples’ perceptions […]
Blog/Podcast: Defining Your Firm’s Culture: Why It’s Important & How to Do It
Every legal professional knows the importance of branding, yet few firms do it successfully. Determining your brand and internal culture is no easy task, but it is essential if you want your firm to thrive. Mari-Anne Kehler, chief marketing and strategy officer at the Los Angeles accounting and consulting firm Green Hasson Janks, has spent […]
Blog/Podcast: Want A-List News Coverage for Your Law Firm? Strategies from a Journalism Insider
Wondering why your law firm isn’t getting the same media attention as competitors? The reality is that reporters don’t always interview lawyers who have the most interesting thing to say —they interview lawyers with good PR people. So, what constitutes a good PR professional and how can they get their clients the media attention they […]
Blog/Podcast: 5 Keys to Law Firm Innovation from a Lawyer Turned CMO
Law firm leaders, whether they’re managing partners or marketers, have to be in a constant state of improvement. They should always be on the lookout for industry trends, firm innovations and better ways to communicate. Iris Jones, Chief Business Development and Marketing Officer at McNees Wallace & Nurick, has experience on both sides of the […]
Blog/Podcast: 6 Habits That Turn Lawyers into Champion Managers
If you’ve always thought that lawyers have different brains, you’re right: research shows that lawyers are skeptical and independent, two traits that make for great attorneys. They’re also often sensitive to criticism and resistant to change and risk — both of which happen to be hallmark characteristics of not so great managers. The good news […]