Seven Public Relations Trends for 2023: AI, Video Content, Personalized Pitching, Multimedia and More
In a professional service firm’s marketing toolbox, public relations is a Swiss Army knife. Not only can public relations be used to raise your firm profile and bring in new clients, it can attract talent, build firm culture and morale, provide an opportunity for your team to cross-market, and much more. Knowing the basics is […]
The Media Industry is Rapidly Evolving – Here’s What It Means for Your Public Relations Efforts
There is a sense of doom in the media industry as outlets such as CNN, BuzzFeed, Gannett and VICE announce layoffs, bankruptcy, or completely shutter divisions or entire outlets. For those in public relations, we know this has been an ongoing issue even before COVID left its mark, so it’s not necessarily a time to […]
A Sea of Nominations: How to Decide Which Awards Are Reputable in This New Era of Award Saturation
With new professional services awards and nominations popping up all the time, it’s increasingly difficult to know what’s worthwhile and what’s a waste of time. Los Angeles Times, which used to run one annual business award, now runs at least five each year. By our count, National Law Journal has upwards of 17 lists for […]
LinkedIn Is Making Changes – 5 Features You Need to Know About
LinkedIn has announced several new platform updates for 2023, which could aid in your social media marketing, recruiting and more. We’ve outlined the most beneficial features for professional services firms below, and how you can leverage each for your business. Video Accessibility The change: Following the lead of other social platforms, such as Instagram and […]
How to Create an Email Newsletter People Actually Read
We are firm believers in the power of email newsletters. The benefits are innumerable – it keeps you top of mind among your network, positions you as a thought leader, drives people to your website and more. However, most people make the mistake of assuming everyone on your list opens your newsletter and cares about […]
Why Gating Content May Not Be a Winning Strategy After All
For years, gating content has been a standard marketing strategy used by millions of companies, including the legal industry. For those who are not familiar with the term “gated content,” it’s simply requiring website visitors to fill out a form in order to obtain online material, such as articles, white papers, etc. However, as the […]
Want Media Coverage? Here’s How to Get It
Want Media Coverage? Here’s How to Get It A recent survey revealed that journalists only respond to about 3% of media pitches they receive and fewer than 8% of pitches become stories. Despite these low percentages, you shouldn’t shy away from seeking press coverage as it comes with significant marketing benefits. Being quoted by an […]
Nine Marketing Resolutions for the New Year
New Year’s resolutions are the new Santa Claus: they’re a nice idea, fun to contemplate, but we all know they don’t really exist. By day seven of the new year, resolutions have fallen by the wayside. So, why write an article about New Year’s resolutions for your marketing? Because “resolution” isn’t just something you make […]
Avoid These 5 Common Succession Planning Mistakes That Can Derail Your Firm
According to an ABA report, nearly 65 percent of equity partners will retire over the next decade. Baby boomers, who have had a hold on law firm leadership for years, are aging out and millennials are moving up. Is your firm prepared for this upheaval? Drastic change is coming to the legal industry and the […]
Will the Media Care? The Case for Releasing Even “Small” Firm Announcements
Nearly every law firm has been there. You sent a press release to the media announcing a new partner or you spent time distributing a pitch about your firm’s new website—but the reporters don’t respond. It’s radio silence, even with the local daily newspaper. Is it because your announcements are not newsworthy? Here are some […]