Blog/Podcast: How to Become a Trusted Advisor — and Keep the Trust Once You Have It
Lawyers and legal marketers both have the same goal: to become trusted advisors to their clients (including in-house “clients”). But how, exactly, do you take on that role? Jan Anne Dubin, CEO and Founder of Jan Anne Dubin Consulting, has spent 35 years working with professional services firms, so she’s well-versed in the advisor-client relationship. […]
7 Ways to Capture Clients with Your Law Firm Blog
Law firms should consider publishing a blog for numerous reasons. First, a blog provides information and education to potential clients about topics relevant to their searches and your law firm. Moreover, HubSpot says that companies that blog get 97% more backlinks to their websites than those that don’t blog, which increases the page’s rank on […]
Blog/Podcast: Want Business Development Buy-In? Take a Note from the Big Four
Looking for a marketing and business development refresh? You might find inspiration from another area of the professional services world, that is, accounting firms. Doug Ott, head of Doug Ott Consulting, is an executive coach, trainer and speaker who’s worked with lawyers and CPAs for 30 years. From his perspective, accounting firms have truly embraced […]
Blog/Podcast: Secrets for Success from a Journalist Turned Legal Marketer
Every legal marketer has their own best practices and approach to the job — and that’s a beautiful thing, because we can all learn from each other. Jennifer Mir, a recent guest on the Law Firm Marketing Catalyst podcast, discussed her own approach as Practice Development Director at Munger, Tolles and Olson. She and host […]
4 Ways Your Marketing Agency Can Foster Great Ideas
We tend to associate creativity with the poets, musicians and artists of the world. We think of it as something innate (e.g., a painter is creative, an accountant is not). The fact is, though, that everyone has the capacity for creativity. Being creative is not an inborn talent, or something that only comes in flashes […]
“Developing a Remarkable Brand” from the 2018 LMA Southwest Regional Conference
Whether you are buying a product or service, you are buying it from someone. And more often than not, people are looking to have a connection with that someone. Why? Because people attach themselves to people. This is why developing a remarkable brand – be it for your firm or yourself – is such a […]
Blog/Podcast: Is Your Firm Ready for a Client Relations Director? Here’s What to Look For
“Client Relations Director” isn’t an uncommon title in the field of legal marketing, but the way some law firms are using these professionals is quite innovative. Michael Janovici, Client Relations Director at Kimball, Tirey & St. John, LLP, is a great example of this. He joined the Law Firm Marketing Catalyst Podcast to discuss how […]
Blog/Podcast: How Law Firm Marketers Can Best Communicate with Attorney Clients
More often than not, legal marketers do not hold a J.D. or have a license to practice law. While you don’t need to be a lawyer to successfully market a practice, this gap can create some reluctance or resistance from attorney clients when suggesting new marketing initiatives. Sheenika Gandhi, Director of Marketing & Business Development […]
Blog/Podcast: Want to Earn Business from In-House Counsel? Consider These 4 Rules
If you’re a law firm seeking more lucrative commercial clients, this usually requires winning over in-house counsel first — a competitive and sometimes challenging process. Matt Nolan, Vice President and General Counsel of Ancra Group and Director of The Heico Companies’ Global Compliance, shared insight into the mind of in-house counsel on the Law Firm […]
7 Strategic Ways to Step Up Your Media Relations Game
Journalists are really outnumbered. There are far fewer reporters today than there were 15 years ago. In fact, some estimate that 50 percent of newsroom jobs have been eliminated. Meanwhile, the public relations industry has grown so much that there are now six PR pros for every media professional. At any given moment, thousands of […]