Blog/Podcast: Want to Attract (and Keep) the Best Attorneys? Follow These 5 Rules
Attorneys are leaving their jobs at an alarming rate, so how do we fix this massive problem? Brooke Loesby, founder of Law Life Coach, has a few ideas. She’s a licensed attorney who works with firms on the critical issues of hiring and retention, and she shared five of her best practices on the Law […]
Blog/Podcast: Become a Master of Metrics with These Best Practices
Legal marketers can’t just throw ideas at the wall and hope they stick. To be successful, marketing initiatives need to be implemented thoughtfully. Every marketer has their own processes when it comes to metrics and budgeting, but there are always new tips and tricks to learn. On the latest episode of the Law Firm Marketing […]
Blog/Podcast: 6 Things Great Law Firm Partners Do to Retain Associates
Close to half of associates leave their first firm after just three years – according to the National Association for Law Placement Foundation. Lawyer turnover is at an all-time high, especially among newer associates. Courtney Puritsky has the rare distinction of remaining at one law firm for her entire legal career. She joined Grodsky & […]
How to Implement a Video Marketing Strategy — and Why You Need One
Studies show that of all the various platforms used by law firms for marketing purposes, the modality most likely to grow in popularity is video marketing. In fact, one study conducted by Cisco predicts that by 2021, more than 80% of consumer internet traffic will be video. Likewise, it’s important to note that mobile usage […]
Blog/Podcast: How Lawyers Can Achieve Peak Performance — 4 Insights from a NYT Bestselling Author
The life of a lawyer can feel like a never-ending series of court appearances, deadlines and phone calls — and this constant pressure can easily seep into a lawyer’s personal life and mental health. But it doesn’t have to be this way says Nate Klemp, co-author of The New York Times bestseller “Start Here: Master […]
4 Ways to Attract Millennial Talent (and Keep Them)
In the legal industry, like most industries, there’s an unfortunate misconception that millennials have a lack of initiative or work ethic. But studies have shown that’s not the case — millennials just have different priorities and career goals than the generations before them. Much of the friction between baby boomer partners and millennial associates could […]
Blog/Podcast: Creating a Sales Department? 6 Things to Consider
Many law firms are realizing the benefits of having a dedicated sales function, but before they can reap those benefits, there are potential challenges that firms need to take into consideration first. Steve Bell, “the Neil Armstrong of law firm sales,” is familiar with these challenges, having been one of the first-ever law firm sales […]
5 Steps to Turn Millennial Lawyers into Marketing Mavens
Marketing and business development are critical for young lawyers to reach the next level in their careers, but they don’t always come easy. Neither are typically taught in law school, and with hefty billable hour requirements, it can be tough for new associates to find time for everything. According to “A Booming Force in Law: […]
5 Ways Attorneys Can Turn Existing Clients into Referral Sources
The best compliment that any law firm can receive is a referral from a satisfied client. It’s also the most cost-effective way to procure new business. After all, there’s no advertising or marketing expenditure necessary when a happy client chooses to tell someone else what a great job your law firm has done for them. […]
5 Myths That Are Hurting Millennial Lawyers — And the Law Firms They Work For
Whether it’s for spending too much money on avocado toast or for “killing off” yet another industry, millennials are in the news all the time. While millennials make headlines daily, this generation is still consistently misunderstood. The 2018 LMA Southwest Regional Conference broke down millennial lawyer stereotypes in the session “Turning Millennial Lawyers into Marketing […]