The Media’s Impact on High-Profile Litigation: 12 Insights from the Pros
High-stakes litigation plays out in the media as much as it does in the courtroom. Celebrity and high-profile trials can create a media frenzy, or if used correctly can influence the litigation and public opinion positively. I recently attended “In the Hot Seat: The Media’s Impact on High Profile Litigation,” a forum hosted by the […]
Blog/Podcast: Has Your Firm Embraced Legal Operations?
Although the industry still has a way to go before fully embracing legal operations, more firms and in-house legal departments are benefitting from a legal operations manager. So, what will legal operations look like in the future? David Cambria, Global Director of Legal Operations at Baker McKenzie, joined the Law Firm Marketing Catalyst podcast to […]
10 Ways to Adapt to Change – as Shared at the 2019 Law Firm Marketing Partner Forum
Charles Darwin famously said, “It is not the strongest of the species that survives, nor the most intelligent that survives; it is the one that is most adaptable to change.” This quote is very applicable for law firms that are trying to survive in an oversaturated marketplace. We can all agree that many of us are averse […]
Blog/Podcast: Thinking About Strategic Planning at Your Firm? Best Practices to Keep You on Track
The strategic planning process can be challenging, mystifying and discouraging—but if done correctly, it can propel your firm forward. Chief Marketing & Business Development Officer Kate Pearch led a successful strategic planning process at Morris, Manning & Martin, LLP, an Atlanta-based AmLaw 200 firm. She joined the Law Firm Marketing Catalyst podcast, where she spoke […]
Infographic: 7 Strategic Ways to Step Up Your Media Relations Game
At any given moment, thousands of public relations pros are competing for the attention of busy reporters. So, how do you make your pitches and press releases stand out? Public Relations Society of America hosted a media relations panel examining seven strategies to pique reporters’ interest.
Blog/Podcast: Three Ways to Overcome Legal Marketing Challenges
From sailing the ocean to navigating a global law firm merger, Kathleen Flynn has faced her fair share of personal and professional challenges. The Former Chief Marketing and Business Development Officer at Bryan Cave Leighton Paisner joined the Law Firm Marketing Catalyst podcast to share some of the lessons she’s learned. Read more below. Embrace […]
Blog/Podcast: How to Decide if a Network Is Right for Your Firm
Law firm networks offer a wealth of opportunity, but is joining one right for your firm? Lindsay Griffiths, Director of Global Relationship Management for International Lawyers Network, joined the Law Firm Marketing Catalyst podcast to take a deep dive into this topic. She talked about how firms should choose a network, the benefits they offer […]
Blog/Podcast: Set Yourself Up for Success When Finding a New Niche
Once you’re established in your career, it can be difficult to shift focus and move into one specialty. But finding a niche is possible and it can open up a whole new world of clients. Donald Snyder, CPA and partner with accounting and consulting firm Green Hasson Janks, successfully repositioned himself to become an expert […]
Blog/Podcast: Why Law Firm Branding Starts with the Client Experience
The importance of law firm branding has been drilled into every legal marketer and managing partner’s head, but what does successful branding really look like? Lisa Simon, Chief Marketing and Business Development Officer at Lewis Roca Rothgerber Christie, has learned a lot about successful branding during her career. She joined the Law Firm Marketing Catalyst […]
4 Reasons Why You Should Consider Becoming a Specialist
In 2017, I wrote about being a specialist versus a generalist and the pros and cons of marketing yourself as either. Recently, Corporate Counsel reporters Scott Flaherty and Phillip Bantz declared that we’re entering the age of the specialist. Obviously, specialists have always existed, but now we’re seeing “superspecialists” who are experts in increasingly niche […]