Blog/Podcast: Four Truths About Creating Law Firm Culture Change
Change is hard—and perhaps it’s hardest at law firms, where lawyers have historically been taught the billable hour reigns as king. Unfortunately, this has created a focus on personal production and competition with peers for business, rather than one of collaboration and entrepreneurialism. David Freeman, a law firm advisor and founder of Law Firm CultureShift, […]
Blog/Podcast: Become a Better Legal Marketer with These 5 Techniques
Being a legal marketer means constantly proving your value and finding creative ways to expand your firm’s reputation. It’s not an easy job and there’s always room for improvement. In her role as Marketing Director at Ireland, Stapleton, Pryor & Pascoe, Jessica Jaramillo works with attorneys to develop practical and achievable marketing plans. During her […]
Blog/Podcast: 4 Ways to Get on In-House Counsel’s Radar
Corporate business is the holy grail for many lawyers in private practice, but getting the attention of in-house counsel can seem as difficult as finding the actual holy grail. However, according to Invenergy LLC Deputy General Counsel, Tyrone Thomas, it’s not impossible with the right marketing and networking strategies. He joined the Law Firm Marketing […]
Blog/Podcast: Want to Switch to a Different Practice Area? 4 Ways to Make It Happen
For all the different areas of law out there, it’s rare for a lawyer to practice in more than one or two in the course of their career. It’s even rarer to switch from one end of the legal spectrum to another. But that’s exactly what attorney Morghan Richardson did when she moved from corporate […]
The Media’s Impact on High-Profile Litigation: 12 Insights from the Pros
High-stakes litigation plays out in the media as much as it does in the courtroom. Celebrity and high-profile trials can create a media frenzy, or if used correctly can influence the litigation and public opinion positively. I recently attended “In the Hot Seat: The Media’s Impact on High Profile Litigation,” a forum hosted by the […]
Blog/Podcast: Has Your Firm Embraced Legal Operations?
Although the industry still has a way to go before fully embracing legal operations, more firms and in-house legal departments are benefitting from a legal operations manager. So, what will legal operations look like in the future? David Cambria, Global Director of Legal Operations at Baker McKenzie, joined the Law Firm Marketing Catalyst podcast to […]
10 Ways to Adapt to Change – as Shared at the 2019 Law Firm Marketing Partner Forum
Charles Darwin famously said, “It is not the strongest of the species that survives, nor the most intelligent that survives; it is the one that is most adaptable to change.” This quote is very applicable for law firms that are trying to survive in an oversaturated marketplace. We can all agree that many of us are averse […]
Blog/Podcast: Thinking About Strategic Planning at Your Firm? Best Practices to Keep You on Track
The strategic planning process can be challenging, mystifying and discouraging—but if done correctly, it can propel your firm forward. Chief Marketing & Business Development Officer Kate Pearch led a successful strategic planning process at Morris, Manning & Martin, LLP, an Atlanta-based AmLaw 200 firm. She joined the Law Firm Marketing Catalyst podcast, where she spoke […]
Infographic: 7 Strategic Ways to Step Up Your Media Relations Game
At any given moment, thousands of public relations pros are competing for the attention of busy reporters. So, how do you make your pitches and press releases stand out? Public Relations Society of America hosted a media relations panel examining seven strategies to pique reporters’ interest.
Blog/Podcast: Three Ways to Overcome Legal Marketing Challenges
From sailing the ocean to navigating a global law firm merger, Kathleen Flynn has faced her fair share of personal and professional challenges. The Former Chief Marketing and Business Development Officer at Bryan Cave Leighton Paisner joined the Law Firm Marketing Catalyst podcast to share some of the lessons she’s learned. Read more below. Embrace […]