Dispelling 5 Law Firm Website Marketing Myths
When it comes to your law firm’s website, you only get one chance to make a first impression. That’s why it is so important to avoid falling victim to common myths about law firm websites. Here’s a look at some of the most pervasive website marketing myths and the truth about them. Myth: I Don’t […]
6 Truths About Social Media Marketing for Your Law Firm
Year after year, law firm marketing myths persist, particularly when it comes to social media. If you’ve been hesitant to set up a profile for any number of reasons, below are a few social myths debunked that may encourage you to take the next step. Myth 1: My Firm Doesn’t Need to Be on Social […]
Blog/Podcast: Maximum Marketing on Minimal Budget
Everything would be a lot easier if we all had unlimited budgets, but sometimes more money isn’t in the cards and we need to work with what we have. Silvia Coulter, co-founding Principal of LawVision, specializes in working with lawyers to build their books of business, and she’s worked with many firms to implement successful […]
Blog/Podcast: Why Business Development Is Especially Important for Underrepresented Lawyers
With women holding less than five percent of all managing partner roles, the legal industry is the least diverse of all comparable professions, according to a survey by the American Bar Association. This has to change ASAP if firms want to innovate and retain top talent. That’s the goal of Kim Stuart, founder and president […]
How Plaintiff Firms Can Make Names for Themselves in a Crowded Landscape
The competitive landscape for plaintiff lawyers is perhaps more challenging than any other area of law. The market seems to get more crowded every day, and the fight for clients is fierce. Moreover, plaintiff lawyers often have to overcome the unsavory, ambulance-chasing reputation inaccurately associated with this practice. With all of these obstacles, establishing your […]
There’s Riches in Niches: Finding New Opportunities to Differentiate Your Firm
Every firm needs a niche. But sometimes, it’s not about identifying your specialty—it’s about creating it. There are millions of new opportunities out there if only you can find them. Seizing these opportunities may mean being brave enough to start a new practice area or explore an industry that hasn’t been fully defined. There’s no […]
Blog/Podcast: You CAN Become a Rainmaker—Here’s How
Selling doesn’t always come naturally to lawyers, but with the help of a business development coach, anyone can learn to master it. At least that’s Larry Kohn’s philosophy—and he would know. Larry has conducted more than 33,000 coaching sessions at more than 1,000 law firms since founding Kohn Communications in 1983. Larry joined the Law […]
Blog/Podcast: What Exactly Does a Chief Client Officer Do? Insights from One of the Industry’s Top Executives
Client-facing sales professionals are catching on in the legal industry, but there’s still an air of mystery around what they do and how they help firms grow. Catherine Zinn, Chief Client Officer with Orrick, joined the Law Firm Marketing Catalyst podcast to talk about the qualities that make for a good market-facing salesperson, the industry […]
Blog/Podcast: What’s Next for Chambers and Partners? Even More Useful Data for Lawyers
Chambers and Partners has been the leading legal ranking service since 1990, and with the management buy-in of CEO Mark Wyatt, there are even more exciting things on the horizon for the company and its users. Mark, one of the most experienced legal information providers in the world, joined the Law Firm Marketing Catalyst podcast […]
Blog/Podcast: Planning a Conference? Take Notes from This Year’s Legal Marketing Association Co-Chairs
This year’s Legal Marketing Association Annual Conference, held from April 8-10, in Atlanta, was packed with new information and fresh ideas, and the success of the conference was due largely to the work of its co-chairs, Erin Corbin Meszaros and Andrew Laver. They joined the Law Firm Marketing Catalyst podcast to talk about takeaways from […]