Blog/Podcast: 9 Ways to Execute an Effective Press Conference
Press conferences are a powerful media relations tool, but they need to be employed strategically. Proper planning will ensure that your message gets across in the way you want. Berbay Principal Megan Braverman has facilitated many press conferences. She joined the Law Firm Marketing Catalyst podcast, where she spoke about press conference best practices and […]
Four Ways to Tell a Compelling Story About Your Law Firm
There are two traits that all humans share: we’re wired to look for patterns and we love stories. When we see separate pieces of information, we have a tendency to connect them and identify the hero, the antagonist and the underlying plot. What does this have to do with your firm’s marketing? Virtually everything. If […]
Blog/Podcast: How to Support Nonprofits and Boost Your Business Development
When lawyers pair up with charitable causes, everyone wins: nonprofits get much-needed support and lawyers get both personal and professional benefits. As a former lawyer and current president of the nonprofit consulting firm Benevolent Vision, Ranlyn Hill has a firsthand understanding of the role that nonprofits can play in a law firm’s business development. She […]
Infographic: 7 Ways to Capture Clients with Your Law Firm Blog
A blog is an excellent marketing tool for lawyers; however, it may be all for nothing if you’re not capturing the attention of clients and prospects with it. Here are seven steps to take to ensure that your law firm blog is accomplishing its objective of increasing visibility and securing new business.
Blog/Podcast: Is Your Firm at Risk of Losing Clients or Attorneys? Measure Satisfaction with These Tactics
Do you know how satisfied your clients are with your service? What about the attorneys at your firm—are they happy with their work environment? Your answers to these questions shouldn’t be educated guesses. For firm-wide success, you need to be able to measure and track both client and internal satisfaction. Linda Hazelton, head of Hazelton […]
Dispelling 5 Law Firm Website Marketing Myths
When it comes to your law firm’s website, you only get one chance to make a first impression. That’s why it is so important to avoid falling victim to common myths about law firm websites. Here’s a look at some of the most pervasive website marketing myths and the truth about them. Myth: I Don’t […]
6 Truths About Social Media Marketing for Your Law Firm
Year after year, law firm marketing myths persist, particularly when it comes to social media. If you’ve been hesitant to set up a profile for any number of reasons, below are a few social myths debunked that may encourage you to take the next step. Myth 1: My Firm Doesn’t Need to Be on Social […]
Blog/Podcast: Maximum Marketing on Minimal Budget
Everything would be a lot easier if we all had unlimited budgets, but sometimes more money isn’t in the cards and we need to work with what we have. Silvia Coulter, co-founding Principal of LawVision, specializes in working with lawyers to build their books of business, and she’s worked with many firms to implement successful […]
Blog/Podcast: Why Business Development Is Especially Important for Underrepresented Lawyers
With women holding less than five percent of all managing partner roles, the legal industry is the least diverse of all comparable professions, according to a survey by the American Bar Association. This has to change ASAP if firms want to innovate and retain top talent. That’s the goal of Kim Stuart, founder and president […]
How Plaintiff Firms Can Make Names for Themselves in a Crowded Landscape
The competitive landscape for plaintiff lawyers is perhaps more challenging than any other area of law. The market seems to get more crowded every day, and the fight for clients is fierce. Moreover, plaintiff lawyers often have to overcome the unsavory, ambulance-chasing reputation inaccurately associated with this practice. With all of these obstacles, establishing your […]