Six Steps to Launching a Pro Bono Initiative at Your Law Firm
Notwithstanding the moral obligation to perform community service, the benefits of launching a pro bono initiative within your law firm can also provide incredible business development opportunities. Consider that pro bono work affords young associates the opportunity to hone their skills and meet members of the local community (outside of legal networking events). This elevates […]
Blog/Podcast: Keep Clients Happy by Avoiding These Three Mistakes
The question that every lawyer in private practice asks is, “How do I get business from in-house counsel?” The more important question, however, is, “How do I keep corporate business once I have it?” Law firms often fail to consider the second question, and it leads to service issues that frustrate in-house counsel. Steve Heinrichs, […]
6 Strategies for Making the Most of Your Law Firm’s Instagram
Studies have shown that people generally remember only about 10 percent of what they hear and 20 percent of what they read, but they remember up to 80 percent of what they see. That is compelling evidence if you’re considering adding Instagram to your law firm’s social media marketing strategy. However, there are plenty of […]
Blog/Podcast: How to Create the Legal Business Development Job You Want
Some jobs aren’t hired for; they’re created. Such is the case with the majority of client-facing business development professionals in law firms, many of whom started out as marketers and expanded their roles over time. The client-facing aspect of Dawn Sheiker’s job as Director of Client Relations at Delaware-based Morris James continues to grow and […]
The Am Law 200: Finding the Opportunities and Challenges Amid Slower Growth – Webinar Recap
In the American Lawyer webinar “The Am Law 200: Finding the Opportunities and Challenges Amid Slower Growth,” the editorial team analyzed the unique challenges the Am Law Second Hundred (comprised of the second hundred largest law firms in the country) experienced in comparison to the 100 largest firms above it, and the National Law Journal […]
Blog/Podcast: How to Make Mentorship Part of Your Career
Having someone mentor you in your career is incredibly beneficial—and being that source of support can be hugely rewarding, too. Clare Ota, Senior Marketing and Business Development Manager at Bryan Cave Leighton Paisner, has been both a mentor and a mentee, and she credits both roles with leading to her current position. She joined the […]
6 Factors Changing the Landscape of Journalism (and One Thing That Will Stay the Same)
Journalism has changed dramatically in the last decade, perhaps more than any other industry. That means that we as PR pros have to change our approach, too. To successfully pitch stories in this evolving environment, we have to understand exactly what today’s journalists are facing. Naturally, the best way to gain insight into the life […]
Blog/Podcast: Three Ways to Build Better Relationships with In-House Counsel
As Senior Director of Global Legal Operations at Mylan, Kristi Gedid has managed numerous relationships with outside counsel. She joined the Law Firm Marketing Catalyst podcast to talk about how law firms can develop strong business relationships with in-house counsel and the value of the Corporate Legal Operations Consortium (CLOC). Communicate meaningfully. Communication is by […]
Finally Got a Seat at the Table? Here’s How to Keep It
Increasingly more, public relations is being recognized as the essential business function it is. If you’re a PR pro who’s earned a coveted seat at the table, congratulations! Now, how do you keep your position of influence? Once you have the ear of management, you can’t rest on your laurels. You have to consistently educate […]
Blog/Podcast: Shifting into Sales: How Marketers Can Take on Client-Facing Roles
In-house legal marketers have become commonplace in law firms, but hiring client-facing sales staff has taken longer to catch on. That may be changing, though, as more firms realize they must operate like businesses and more marketers shift into client-facing roles. Jenna Schiappacasse is one such marketer—she successfully transitioned from Marketing Coordinator to Director of […]