Blog/Podcast: A New Perspective: Revenue Enablers and Data-Driven Cultures in Law Firms
Every law firm is a business and should be run as such in order to be in a position for long-term success. Jennifer Johnson Scalzi, CEO and Founder of Calibrate Legal, a company dedicated to accelerating the business side of law, joined the Law Firm Marketing Catalyst podcast to discuss the integral role that marketing, […]
Supporting Diverse Attorneys: How Marketing Pros Can Become a Business Development Ally
The path to partnership, which many attorneys aspire to achieve, can be a long and challenging road. In order to get there, an attorney’s ability to generate new business is a critical component. The partnership track can be even more difficult for diverse attorneys, as this group tends to lag behind their counterparts in business […]
Blog/Podcast: Consider This Before Responding to Your Next RFP
Once reserved for large law firms, requests for proposals (RFPs) are now common at firms of all sizes. Their ubiquity, however, doesn’t make the process of issuing and responding to RFPs any easier or less time-consuming. That’s why Matthew Prinn founded RFP Advisory Group, a consulting firm that advises corporate counsel and law firms on […]
Blog/Podcast: Four Ways to Sharpen Your Firm’s Client-Facing Business Development
Orrick is known for leading the charge in client-facing business development, and Neel Lilani, Managing Director of the firm’s global corporate development efforts for technology companies, is part of the reason why. He consults with tech companies on business strategy and manages Orrick’s venture capital relationships, in addition to his pioneering work in business development. […]
Blog/Podcast: 9 Ways to Make Your Firm’s Next Event More Environmentally Friendly with Just as Much Impact
Everyone loves a party. Unfortunately, large events often mean wasted food, disposable decorations and garbage bags full of cups and plates. Not much to love about that. It doesn’t have to be this way, however. Deborah Kattler Kupetz, founder of dkkevents and Recenterpiece.com, specializes in “green” event planning that combines style with environmental responsibility. She’s […]
Blog/Podcast: How One Business Development Manager Gets Her Job Done
Every law firm is different, but all legal business development professionals can learn from each other’s best practices. Erika LaCerda, former lawyer and business development manager at Warner Norcross + Judd, shared her top six strategies on the latest episode of the Law Firm Marketing Catalyst podcast. Use subtle clues from clients. Thanks to […]
How Attorneys Can Overcome the Fear of Cross-Selling
Being able to help your client with multiple legal issues can be a boon for your firm. After all, it generally takes much longer to develop new relationships than to maintain existing ones. The opportunity to cross-sell to clients by keeping them “in-house” after resolution of a matter, is one that shouldn’t be passed up. […]
Blog/Podcast: 5 Rebranding Dos and Don’ts from an Am Law 200 Firm
Am Law 200 law firm Goldberg Segalla recently went through a complete firm rebrand. This wouldn’t be that unusual, except that the firm kept most of its partners in the dark throughout the process. Managing Partner Rick Cohen used this unconventional strategy intentionally, and his efforts paid off in a major way. He talked about […]
Blog/Podcast: Technology as a Means to an End Within Law Firms: A Preview of LMA Tech West 2019
If you want to better use technology at your law firm, mark your calendars for October 21st and 22nd for this year’s Legal Marketing Association Tech West Regional Conference, an annual event for law firm marketing and technology professionals. The co-chairs of the conference, Adrian Lürssen of JD Supra and Jasmine Trillos-Decarie of Stoel Rives […]
Blog/Podcast: How Business Coaching Helps Lawyers Be Their Best
Almost every lawyer can benefit from business coaching. The trick is finding a coach who understands the legal industry and what lawyers need. Anthony Geraci, a lawyer and entrepreneur, founded LawCoaching.com to teach lawyers how to effectively grow their firms. He got a crash course in business development while founding his own successful firm and […]