How Attorneys Can Overcome the Fear of Cross-Selling
Being able to help your client with multiple legal issues can be a boon for your firm. After all, it generally takes much longer to develop new relationships than to maintain existing ones. The opportunity to cross-sell to clients by keeping them “in-house” after resolution of a matter, is one that shouldn’t be passed up. […]
Blog/Podcast: 5 Rebranding Dos and Don’ts from an Am Law 200 Firm
Am Law 200 law firm Goldberg Segalla recently went through a complete firm rebrand. This wouldn’t be that unusual, except that the firm kept most of its partners in the dark throughout the process. Managing Partner Rick Cohen used this unconventional strategy intentionally, and his efforts paid off in a major way. He talked about […]
Blog/Podcast: Technology as a Means to an End Within Law Firms: A Preview of LMA Tech West 2019
If you want to better use technology at your law firm, mark your calendars for October 21st and 22nd for this year’s Legal Marketing Association Tech West Regional Conference, an annual event for law firm marketing and technology professionals. The co-chairs of the conference, Adrian Lürssen of JD Supra and Jasmine Trillos-Decarie of Stoel Rives […]
Blog/Podcast: How Business Coaching Helps Lawyers Be Their Best
Almost every lawyer can benefit from business coaching. The trick is finding a coach who understands the legal industry and what lawyers need. Anthony Geraci, a lawyer and entrepreneur, founded LawCoaching.com to teach lawyers how to effectively grow their firms. He got a crash course in business development while founding his own successful firm and […]
Six Steps to Launching a Pro Bono Initiative at Your Law Firm
Notwithstanding the moral obligation to perform community service, the benefits of launching a pro bono initiative within your law firm can also provide incredible business development opportunities. Consider that pro bono work affords young associates the opportunity to hone their skills and meet members of the local community (outside of legal networking events). This elevates […]
Blog/Podcast: Keep Clients Happy by Avoiding These Three Mistakes
The question that every lawyer in private practice asks is, “How do I get business from in-house counsel?” The more important question, however, is, “How do I keep corporate business once I have it?” Law firms often fail to consider the second question, and it leads to service issues that frustrate in-house counsel. Steve Heinrichs, […]
6 Strategies for Making the Most of Your Law Firm’s Instagram
Studies have shown that people generally remember only about 10 percent of what they hear and 20 percent of what they read, but they remember up to 80 percent of what they see. That is compelling evidence if you’re considering adding Instagram to your law firm’s social media marketing strategy. However, there are plenty of […]
Blog/Podcast: How to Create the Legal Business Development Job You Want
Some jobs aren’t hired for; they’re created. Such is the case with the majority of client-facing business development professionals in law firms, many of whom started out as marketers and expanded their roles over time. The client-facing aspect of Dawn Sheiker’s job as Director of Client Relations at Delaware-based Morris James continues to grow and […]
The Am Law 200: Finding the Opportunities and Challenges Amid Slower Growth – Webinar Recap
In the American Lawyer webinar “The Am Law 200: Finding the Opportunities and Challenges Amid Slower Growth,” the editorial team analyzed the unique challenges the Am Law Second Hundred (comprised of the second hundred largest law firms in the country) experienced in comparison to the 100 largest firms above it, and the National Law Journal […]
Blog/Podcast: How to Make Mentorship Part of Your Career
Having someone mentor you in your career is incredibly beneficial—and being that source of support can be hugely rewarding, too. Clare Ota, Senior Marketing and Business Development Manager at Bryan Cave Leighton Paisner, has been both a mentor and a mentee, and she credits both roles with leading to her current position. She joined the […]