Blog/Podcast: Learn What’s New in the Business of Law at ALA’s Knowledge to Leadership Conference 2020
The Golden Gate Chapter of the Association of Legal Administrators (ALA) is gearing up for the 2020 Knowledge to Leadership Conference (K2L), its signature one-day conference taking place on January 30, 2020, for members and those interested in law firm management. K2L has been a leading event for Bay Area legal professionals for more than […]
Preparing a Winning Strategy—4 Steps to a Successful Press Conference
Holding a press conference can be a powerful and effective way to generate media coverage for firm news such as a lawsuit or verdict/settlement. However, hosting press conferences is its own beast and needs to be treated as such. While there are dozens of factors and strategies that go into making a press conference successful, […]
Blog/Podcast: How Data Is Giving Law Firms More Business Development Opportunities Than Ever
The digital world is constantly changing and presenting new opportunities for law firms and legal marketers. Is your firm taking advantage of all the tools available? Adrian Lürssen, Co-Founder and VP of Strategic Development for JD Supra, has a wealth of digital media and technology knowledge, having been in the industry since the early days […]
5 Ways Bylined Articles Contribute to Effective PR for Lawyers
Bylined articles, wherein an attorney authors an article for a publication, can be incredibly valuable to your law firm’s PR efforts. Fortunately, there are plenty of opportunities for placing bylined articles as a “guest author” in industry magazines and on websites. But why are these articles so valuable and, moreover, why would an attorney want […]
Redefining Public Relations: Streamlining the Scope of PR for the 21st Century
At the recent 2019 International Public Relations Association (IPRA) board meeting, a new definition of public relations was adopted after many members reportedly said that the old definition was dated and lengthy. Agreeing that it was time to update it, the new definition is aimed to fit three guidelines: Embrace brevity (the new definition is […]
Blog/Podcast: Watch Your Practice Grow with These 4 Marketing Dos and Don’ts
Many believe that if you change your mindset, everything else changes. Therefore, it stands to reason, the best way to improve your marketing strategy is to change the way you think about it. Kimberly Rice, president and chief strategist at KLA Marketing Associates, helps lawyers develop their “marketing mindset” and make their practices more prosperous. […]
Infographic: 6 Truths About Your Law Firm’s Social Media
Despite social media’s continued growth and popularity as a marketing strategy in a range of industries, many law firms remain skeptical about its value in business development. If you haven’t tested the social media waters, you may be overlooking a powerful tool to connect with and educate prospects, and ultimately, bring in new business. Read […]
Blog/Podcast: How Data-Driven Marketing Can Help Your Firm Break Down Silos
If marketing is a numbers game, wouldn’t it be helpful to have the ability to slice and dice the numbers however you want? According to Adam Stock, that’s what data-driven marketing can do for your firm. Known as a legal marketing technology pioneer (he founded the Legal Marketing Technology Conference, after all), Adam recently joined […]
Blog/Podcast: Gain a Competitive Advantage with These 7 Proven Marketing Strategies
There used to be a time when, if you were a capable attorney, you would get new business simply because there was enough out there. Today’s market is just too competitive for this approach to work. Law firms must use the power of marketing to survive. Bill Bice, founder and CEO of Boomtime, a B2B […]
On-Demand Creativity: Five Ways to Foster It in Your Law Firm
Lawyers aren’t necessarily thought of as those who practice in a “creative” profession. At least not in the same way that artists, writers, musicians or marketing professionals are deemed “creatives.” However, lawyers and those who support them know that nothing could be further from the truth. In fact, the practice of law demands creativity in […]