Nailing Your Next Media Interview – Dos and Don’ts for Success
Media coverage can be a boon to law firms in terms of elevating exposure and building credibility. Being quoted or profiled in the media can introduce your attorneys and firm to audiences who may be unfamiliar with your particular expertise. Likewise, providing an interview with the media can reinforce to existing clients and referral sources […]
Developing a Next-Level PR Strategy: 4 Takeaways from the Inaugural NABJLA Media Summit
Last year, the Los Angeles chapter of the National Association of Black Journalists (NABJLA) held its inaugural Media Summit, and the event proved to be an invaluable opportunity to learn, engage, network and brainstorm with journalists and fellow public relations professionals. The breakout sessions were held at USC’s Wallis Annenberg Hall and focused on both […]
Blog/Podcast: Why This Firm Hired a Full-Time Director of Client Relations (and What You Can Learn from Their Efforts)
As Managing Partner and Chairman of the Executive Committee at Morris James, Keith Donovan helped his firm take the progressive step of hiring a client-facing business development manager. While having a full-time salesperson is something increasingly seen at Am Law-size firms, Morris James is one of the few smaller firms to do so. Keith joined […]
6 Ways to Maximize the Reach of Your Webinar & Track ROI
Hosting a webinar is an excellent PR tactic for lawyers, but there’s one major drawback: the time it takes to watch them. No matter how much information you pack into your webinar or how much you promote it, the fact of the matter is that not everyone in your target audience will have time to […]
National vs. Local Media Coverage: What’s Better for Your Law Firm PR Campaign?
Most law firm public relations strategies are founded on media coverage, but what type of press is best? With so many TV stations, newspapers, trade publications, magazines and other outlets to choose from—all ranging from local to national—it can be hard to determine where to focus your efforts to see the greatest ROI. The truth […]
Blog/Podcast: Make 2020 Your Firm’s Best Year Yet with 3 Musts from a Business Development Expert
It’s the start of a new decade and for many of us, the urge to reflect and set resolutions is even stronger than usual. As legal marketers, we all want to make sure this year—and this decade—will bring new and plentiful opportunities for our lawyers. Clare Block, director of business development at Fox Rothschild, has […]
Blog/Podcast: Still Not Using LinkedIn? Here Are 5 Reasons Why You’ll Change Your Mind
With busy schedules and demanding clients, it’s easy to see why many lawyers let their LinkedIn profiles fall by the wayside (or why they never create an account in the first place). But the truth is that many lawyers have false ideas about the uses, time commitment and value of LinkedIn that prevent them from […]
Blog/Podcast: 6 Trends Impacting How Legal Procurement Departments Choose Law Firms
Legal procurement departments at corporations are a fairly new trend, but they’re not just a fad: legal procurement is here to stay (and continuing to grow). Despite the bad rap that it sometimes gets among law firms, legal procurement has its benefits, and understanding how procurement professionals choose law firms can shed light on how […]
Blog/Podcast: 4 Ways Law Students Are Embracing Innovation & Technology—And Why Law Firms Should Be Paying Attention
The practice of law is changing, and law schools are changing with it. Schools are increasingly incorporating technology and innovation into their curriculum, with Suffolk University being a leading example. Gabriel Teninbaum, professor of legal writing and director of Suffolk’s Institute on Legal Innovation and Technology, takes great care to ensure that his students are […]
It’s Not All About “Likes”: A Guide to Social Media Metrics for Your Firm
Take the time to understand which social media metrics actually matter to prevent yourself from falling into the trap of thinking that a lot of “likes” means you’re making the most of your social media efforts. Here are six key metrics and how you can use them as a guide to develop content and measure […]