Blog/Podcast: Conquer Writer’s Block with the 21-Minute Method
Writer’s block: we’ve all experienced it, usually when we have a deadline looming. Although writer’s block can feel all-consuming, you don’t have to be at its mercy. You can train yourself to write concisely and efficiently, even when it feels like writing won’t come naturally. Gary Kinder, a New York Times bestselling author, teacher and […]
6 Ways to Influence Behavior and Drive the Results You Want
Behavioral science is fascinating to read and learn about, and can be useful in creating impactful messaging that drives the results you desire. Without understanding the core scientific drivers of human decision-making and behavior to develop messaging that cuts through mental clutter, there is often an unintended audience experience that doesn’t resonate or, worse, backfires. […]
Blog/Podcast: Building a Successful Law Firm—Without an Office
Rent is one of the largest expenses for law firms, sometimes taking up as much as 10 percent of their gross revenue. Too, it’s not uncommon for workers in large cities to have hour-plus commutes to their offices. The majority of today’s clients are more interested in efficiency and reasonable prices than how glamorous their […]
Six Techniques to Boost Creativity at Your Firm
Artists, musicians, designers: these are the people we think of as creative. But numerous studies have shown that everyone has the capacity for creativity—and whether we have a “creative” job or not, creativity is the key to solving problems and innovating at work. A study in European Journal of Work and Organizational Psychology even found […]
Blog/Podcast: Can’t Commit to Business Development? An Expert Shares 4 Ways to Make It Stick
David Ackert, president of Ackert Inc., helps firms take action by developing and implementing business development programs. He has served as a mentor for thousands of high-achieving lawyers, and he’s known as a pioneer in applying technology to the business development process in law firms. He joined the Law Firm Marketing Catalyst podcast to share […]
What Exactly Does a Public Relations Professional Do?
Do you know how you stack up against PR professionals around the world? How do you as an individual or a boutique firm compare? And what exactly is it that you do? With the broad range of functions that often fall under or get lumped in with public relations, there hasn’t been an easy way […]
Blog/Podcast: What Small Law Firms Are Getting Right About Diversity and Inclusion
Cultural changes have impacted law firms significantly over the last few decades, shaping practice areas, billing systems and the business of law. Another area that has had significant implications for law firms and their clients in recent years: diversity and inclusion. Valerie Fontaine, partner at legal consulting firm SeltzerFontaine, has been placing lawyers at leading […]
How to Find Work-Life Balance at Every Stage of Your Career
We all have different schedules, commitments and professional goals, but there’s one thing we all have in common: the constant struggle of finding work-life balance. Figuring out the right ratio of work to play takes time and experimentation, but it’s the most important thing we can do to lead happy lives. In the legal field […]
How to care about work when the world is ending
In the face of a global pandemic and a pending apocalypse, how can anyone go back to the mundanity of everyday life while others are suffering so greatly? There is no shortage of chaos in our periphery. Although corruption and war and disease and disorder have plagued every inch of the planet since what seems […]
Blog/Podcast: Marketing a Law Firm Compared to Marketing an Investment Bank: More Similarities Than Differences?
Although the day-to-day details may look different, all professional services marketers can learn from one another. Kira Sandmann is one marketer who’s made the jump from law firms to her current position as vice president of marketing for the investment banking firm Brown Gibbons Lang & Company. Although the two industries are distinct, Kira has […]