The Power of Alumni Networks: A Strategic Tool for Business Development
When professionals walk out the door, does your firm see this as a closed chapter—or an opportunity? If you’re not leveraging former employees to create lasting relationships, you’re overlooking a prime source of referrals and potentially new business. A corporate alumni network – employers who maintain a relationship with their ex-employees – historically functioned as […]
The Evolution of Legal Marketing: From Tradition to Transformation
*For the purpose of this blog, we use advertising and marketing interchangeably. Unprofessional and unethical – that’s how legal marketing was viewed until a 1977 landmark Supreme Court decision in Bates v. State Bar of Arizona opened the doors for lawyers to begin advertising for the first time. Lawyers Bates and O’Steen placed an advertisement […]
Your Website Bios Suck and Here’s Why
Statistics show that a professional’s bio is often the first entry point for prospects, yet many firms devote more time to other pages and neglect bios for years (or more). The focus on other pages, whether due to a belief that they are the primary conversion tools or a desire to highlight a team-oriented approach, […]
Inclusion in Rankings: Is it Still Worth It?
The short answer is that it depends on your business and marketing goals. Rankings can be a great opportunity to increase awareness, showcase successes, and even attract talent. However, with thousands of awards globally (and more popping up daily), choosing the right ones can be time-consuming and confusing. We realize an “it depends” answer feels […]
To Post or Not To Post: Should Your Firm be on Social Media?
With approximately 239 million U.S. social media users, it’s hard to make a case not to be on social media. Does that mean you must be active on all of the platforms? If not, which platforms should you spend your time and marketing dollars on? We are here to answer that question. It Depends on […]
Four Marketing Trends Heating Up This Summer
Every summer, Berbay Marketing & PR likes to take a pulse on the marketing trends shaping the professional services landscape. While firms should consistently evaluate their marketing efforts, the midyear mark is a great time to consider what’s new and on the horizon. Here are our insights on the must-watch trends for 2024 and how […]
Not Getting the Chambers and Partners Ranking You Want? Here’s How.
Disappointed in Your Chambers Ranking (Or Lack of One)? Lists and rankings of law firms have become ubiquitous, with some being more credible, prestigious, and sought-after than others. Chambers and Partners is among those at the top because they have built a reputation for their high degree of selectivity with only 2% of U.S. law firms getting […]
What’s Trending in Legal Marketing: Insights from the LMA 2024 Conference
The Legal Marketing Association (LMA) 2024 Annual Conference went ALL IN on the latest innovative strategies and best practices to drive successful outcomes and differentiate your firm in the industry. If you couldn’t attend, we’ve got you covered with the essential takeaways you need to know. Improving Lawyer Collaboration In the session “The Neuropsychology of Bad […]
How Much Money Should You Spend on Your Marketing?
The million-dollar question: “How much money should I spend on my marketing?” Ah yes, the age-old conundrum that keeps business owners and marketing leaders up at night. It’s the riddle wrapped in a mystery inside an enigma, sprinkled with a touch of the unknown. The perfect marketing budget is also never finalized, but rather it’s […]
From The Latest PR Trends to the Ins and Outs of Buying a Business: Megan Braverman Discusses Her Journey in a Q&A with CanvasRebel
In an interview with CanvasRebel, Principal Megan Braverman talks about some of the biggest trends shaping the PR industry, her experience buying a business and what it takes to build a strong reputation. “I believe my success has come from always being prepared; never cutting corners; building my knowledge every single day; reading; making mistakes […]