Experience
Aly is a true media maven, having secured opportunities with a wide range of publications, including Wall Street Journal, TechCrunch, Los Angeles Business Journal, Entrepreneur and SELF magazine, to name a few.
Additionally, she has achieved the following representative successes on behalf of clients:
- Obtained an interview with CNBC and Wall Street Journal for an attorney commenting on a national legal trend.
- Obtained bylined article opportunities for a corporate M&A client in highly regarded publications, including Bloomberg BNA, The M&A Journal and Institutional Investor.
- Obtained recognition for an attorney on the National Law Journal Trailblazers – Divorce, Trusts & Estates as well as Daily Journal 40 Under 40 and Top Plaintiff Lawyers.
- Project-managed the design and copy for a financial settlement planning firm direct mailer.
Background
Prior to joining Berbay, Aly was a senior account executive at PMBC Group where she focused on public relations campaigns in the tech space.
She received a B.A. in Sociology and Public Relations from Boston University.
Speaking Engagements
- Podcast: The Effects of COVID on the Media Industry – What Law Firms Need to Know
- Amplify Your LinkedIn Presence to Generate New Business Webinar
- What’s Left of the Media Industry Post-COVID and How to Get The Media’s Attention Webinar
- “Don’t Be Spooked by Social Media!”, LMA West Region’s Los Angeles Program
- “Shining a Spotlight on Your Firm Through Social Media”, LMA West Region’s SoCal August Roundtable
