For the second consecutive year, Berbay Marketing & PR will sponsor the 20th Annual Marketing Partner Forum to be held on January 16-18, 2013 at the Terranea Resort in Rancho Palos Verdes, California presented by West Thomson Reuters. The Forum is the foremost event for marketing partners, managing partners, in house counsel and senior-level marketing and business development professionals who want to sharpen their knowledge about the emerging trends and forces shaping the legal business and the impact on law firm business development, client service and client relations. Industry leaders and corporate counsel will discuss the critical issues posed by today’s legal business environment and what firms are doing to position themselves for success.
Business Development
A Comprehensive Guide for Law Firms to Boost Client Retention
In today’s competitive marketplace, client retention is a business necessity. Retaining clients reduces acquisition costs, builds long-term relationships, and strengthens