I was recently reminded by an attorney client that there is a marketing opportunity in even the simplest of daily activities such as email. Upon following up with him regarding approval for a website blurb, I received an out of office reply:
“I am presently out of the office seeking to be shark bait on a dive trip in Barbados. I will return May 1. Please contact my assistant if there is any emergency, and I will follow up. My services are best before Mai Tai hour. So, please leave messages early.”
The reply included the essentials – when he would return; who could handle issues in the interim – but took the extra step of sharing a bit of his personality. I have no doubt that this was a memorable response to every email recipient and likely not one they’d typically receive from an attorney.
What are you doing to make yourself memorable to clients?
– By Berbay Senior Account Manager Beth Miller
