Experience
A seasoned public relations and marketing professional, Sharon can identify newsworthy aspects of clients’ expertise that might seem quotidian to that lawyer, finance or real estate professional. Clients benefit because she approaches every interaction from a strategic perspective, considering how Berbay can use the information to create something that will yield great visibility and other game-changing results.
Representative successes on behalf of clients, include:
- Implemented a law firm public relations program that increased the firm’s name recognition allowing it to attract top talent.
- Created and implemented a strategic marketing and public relations plan for the launch of a law firm’s new practice area.
- Spearheaded a short- and long-term plan to engage law firm associates in business development activities.
- Identified opportunities for a firm’s lawyers to cross-sell and facilitated prospect/client meetings to further business opportunities.
Background
Prior to founding Berbay Marketing & Public Relations, Sharon held marketing management positions at Toyota Motor Sales; Ogilvy & Mather Advertising; Houlihan, Lokey and Arthur Andersen.
She received her undergraduate degree from UCLA and MBA from USC. Sharon has taught Marketing Plan Development at UCLA Extension.
She is a past member of the editorial board of Marketing the Law Firm, as well as the California Society of CPAs State Marketing Committee. She writes and speaks on marketing and has presented marketing segments on nationally broadcasted programs. She has been quoted in the Los Angeles Times and Wall Street Journal, among other publications.
Sharon is the host of Berbay’s podcast, Law Firm Marketing Catalyst, which aims to fuel revenue growth through thought-provoking interviews with forward-thinking lawyers, law firm management, and legal marketers who bring fresh perspectives and innovative approaches to marketing.
Speaking Engagements
- Creating Visibility On Steroids, The Secret Sauce Marketing Tastings Podcast
- Hot Takeaways from the 2019 Legal Marketing Association Annual Conference webinar
- Branding and Marketing Your Law Firm, OCBA Solo Practitioner/Small Firm Section Meeting
- Cliff Notes™ from the 25th Annual Marketing Partner Forum webinar
- How to Be Great in Law, Leadership & Legal Marketing: Insights from LMA’s Southwest Region Conference webinar
- 8 Keys to Riding the Wave of Change: LMA Continuing Marketing Education Conference Recap webinar
- Marketing Reset: 5 Steps to Repower Your Mid-Year Marketing webinar
- Developing Integrated Marketing Strategy, Legal Marketing Association Panel
- Highlights From the 2017 Legal Marketing Association Conference webinar
- Marketing Jargon Demystified webinar
- Legal Sales and Service Organization Highlights: 13th Annual RainDance Conference webinar
Publications & Awards
- Top 100 Leading Legal Consultant & Strategist by Lawdragon
- “You’re Not Old- Why Should Your Marketing Be?” Thought Piece
- “Marketing in the Moment” White Paper
- “How to Be Your Own PR Firm” White Paper
- Helping Experienced Attorneys Find a Digital Voice, The Recorder
- What Kind of Marketing Help Do You Need?, The Recorder
- Facets of Marketing, The Recorder
