Client:
Los Angeles Litigation Law Firm
Challenge:
A partner at a Los Angeles-based litigation law firm was hesitant to pursue bylined article opportunities due to her bandwidth and questioned if the article would get in front of her target audience: insurance companies and their policyholders in the construction industry.
Work:
Berbay Marketing & PR educated her on the value of bylined articles and made the process turnkey. After a brainstorm with us, we landed on a topic and quickly obtained an opportunity in a construction industry trade publication. The article was published within two weeks. Berbay leveraged the reprint on the firm’s website and social media, in their newsletter and as a handout in their firm marketing folder.
A national insurance company searching for the topic online found the article on the firm’s website and requested a webinar for their entire U.S. team on the subject matter. Berbay worked with the client to develop an engaging presentation and facilitated follow-ups with the insurance company post-webinar.
Result:
The client received glowing feedback on the webinar and was added as panel counsel, receiving their first case shortly after. The webinar also established relationships throughout the company beyond the main contact, which has led to additional work.
