Client:
Atlanta-based trial law firm
Challenge:
A boutique trial law firm in Atlanta was well-known in the courtroom and in the local community for taking on some of the nation’s most complex multi-plaintiff medical, product liability and Qui Tam cases. The only problem was the firm’s visibility didn’t extend outside the local area and while their successes were national, they lacked national exposure.
Work:
In discussing our recommended strategy, the law firm never considered using rankings and nominations to garner national exposure and tout their wins. Berbay selected a few of the most coveted national rankings and drafted compelling nominations highlighting the firm’s significant achievements.
Result:
Usually what may take several years to win, Berbay was successful in obtaining inclusion on a preeminent national ranking for the law firm on its first year submitting. Not only did it result in the national exposure they were seeking, but through leveraging the award on various channels like the website, social media and marketing material, the firm received several comments on their great work and later a call from an attorney referring a high-profile fraud case.
