Communications for Law Firms Chicago

Building and maintaining connections with clients, former clients, potential clients and referral sources is essential for law firms. Consistent communication keeps your firm  top of mind and encourages referrals, especially in the competitive Chicago market. Effective communication extends the life of media coverage, articles, speaking engagements and news about your firm.  

With top recognition from national business and PR organizations, Berbay Marketing & PR specializes in creating impactful marketing materials tailored to law firms. These include e-newsletters, branded assets, presentation materials and more. Our team evaluates the ideal type of communication based on its intended use–whether for email, events or in-office presentations, and designs content to ensure your firm makes a memorable impression.

How Strong Communication Materials Give Law Firms an Edge

High-quality communication materials give law firms in Chicago and beyond the tools to:

• Present a clear, tangible image of their services.
• Showcase their experience and recent successes.
• Build relationships and foster new leads.
• Share their message with a larger audience for increased visibility.
• Drive potential clients to explore their website.

Newsletter Campaign Boosts Referral Source Awareness

Maximizing the Impact of Email Newsletters

Email newsletters are essential for staying connected with contacts and sharing timely news and educational content. Berbay’s email newsletter service helps law firms keep their brand visible, relevant and engaging. Our service includes:

• Designing a newsletter template that aligns with your branding.
• Crafting valuable content relevant to your market, such as educational insights and success stories.
• Distributing the newsletter to your contact list and tracking engagement metrics.
• Analyzing results, such as topics that generate the most interest, to increase readership.
• Posting newsletters on your website and sharing them on social media to boost reach.

Newsletter Strategy and Analytics

Creating a newsletter is only part of an effective communication strategy. The impact lies in how well it’s tailored to your audience and how much attention you pay to engagement insights. Our approach includes:

• Boosting engagement: We work with you to identify topics that capture your audience’s interest. A/B testing is used to compare subject lines, content, design and send times, which allows us to understand what resonates most. This strategy improves open and click-through rates.
• Detailed reporting: After each distribution, we provide analytics on metrics like open rates,  peak engagement times and unsubscribe rates. These insights help us make data-driven adjustments for future newsletters.
• Improving deliverability: Advanced spam filters and email platform rules can suppress emails. We monitor your newsletter’s performance and implement best practices to improve its deliverability across all major email providers, ensuring your message reaches its target.

How to Make Your Newsletter Stand Out

Connecting Through Webinars

Berbay assists law firms in establishing thought leadership through webinars, guiding them through every stage. Our support includes:

• Generating ideas for topics of interest to your audience.
• Developing engaging presentation materials.
• Promoting the event on your website, social media, newsletters and other channels.
• Handling logistics, including setup and day-of coordination.
• Creating and distributing post-event resources like presentation slides or video snippets.
• Strategizing improvements for future webinars to increase participation.

Going Beyond Digital Marketing

While online content is key, physical materials — like brochures, one-sheets and mailers — are also essential. These tangible assets can create additional points of connection with your audience. Hard-copy marketing tools help expand your firm’s presence and round out your overall strategy, enhancing your marketing and business development efforts in new ways.

Creating Communication Materials Tailored to Your Firm

For more information on how Berbay Marketing & PR can help elevate your communication strategy, reach out to us at info@berbay.com or call (310) 405-7343.