Litigation PR Campaign Gets Widespread National Coverage and Brings in New Cases for Law Firm
Client: Plaintiff Trial Law Firm Challenge: A plaintiff trial law firm filed a lawsuit against a government entity and its
Engaging with audiences directly through speaking allows Washington DC lawyers to highlight their expertise in specific legal areas and allow prospects to see you in action first-hand. It also places you in front of potential clients and referral sources, fostering relationship-building opportunities. Speaking engagements are an effective business development tool for attracting new clients and creating connections with those who can refer your business.
Berbay Marketing & PR has the resources and contacts to arrange speaking opportunities for you in various settings, including trade and industry groups, professional associations, business conferences and in-house seminars. We have secured roles for lawyers as keynote speakers, panelists and webinar participants.
If you frequently receive business from other attorneys, our legal PR agency in Washington DC can arrange for you to speak in-house at law firms in Washington DC. Our team manages the application process to certify your presentation with the State Bar and coordinates certification requirements with the firms. This allows you to share your expertise with a targeted audience while providing MCLE credits to attendees.
We enhance the reach of your speaking engagements by publicizing them through your firm’s various channels and leveraging media opportunities. Here are some methods we use:
Beyond securing and promoting speaking engagements, we identify ways to capitalize on networking and business development opportunities. For larger conferences with receptions, dinners, exhibit halls and other activities, we recommend participation strategies. If attendee lists are available in advance, we help you strategize on who you want to meet and schedule one-on-one interactions. We ensure you’re making the most of your time by connecting with key individuals rather than just presenting and leaving.
Generating speaking opportunities requires time and persistence. Building relationships with event organizers, submitting proposals, following up and coordinating logistics can take months.
Berbay’s dedicated focus means we continuously advocate on your behalf, freeing up your valuable time. We conduct thorough research to evaluate events based on attendee demographics and industry relevance, making recommendations that align best with your expertise and goals. Our team understands what decision-makers look for and advises on topics that will resonate, positioning you as a credible and desirable speaker.
With consistent efforts, you can secure prestigious speaking engagements that increase visibility, enhance credibility, and create new business opportunities.
For more information on securing and leveraging law firm speaking engagements, please contact us at info@berbay.com or (310) 564-8121. Visit our Public Relations for Law Firms page to learn more about our services.
Client: Plaintiff Trial Law Firm Challenge: A plaintiff trial law firm filed a lawsuit against a government entity and its
Client: Los Angeles Trial Law Firm Challenge: A plaintiff’s trial law firm with established personal injury (PI) and employment law
Client: Los Angeles Trial Law Firm Challenge: A plaintiffs trial law firm specializing in sexual abuse cases represented a woman
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