Managing Principal Sharon Berman presented “Branding and Marketing Your Law Firm” at the Orange County Bar Association’s Solo Practitioner/Small Firm Section June Meeting alongside Kevin Brown of The Specialists in Law Firm Marketing. The presentation examined how the practice of law is also a business and why branding is important to increase a firm’s profile to attract more clients.
The Orange County Bar Association is one of the largest voluntary bar associations in California with more than 9,000 members. Members meet regularly in sections and committees dedicated to various areas of law and issues of concern to the legal community.