In our webinar, “Switch to a Niche: Producing and Packaging Your Niche Practice,” Principal Sharon Berman discusses why segmenting your market makes for more effective marketing and how to develop your niche initiative with a broader marketing program.

February 2026: Handshakes vs. Hashtags: Overcoming Generation Gaps in Your Marketing
With five million paid subscribers and site traffic surpassing CBS News and The Wall Street Journal, Substack’s reach is now

